
Revolutionizing automotive marketing a new approach
In the fast-paced world of Revolutionizing automotive marketing solutions, the quest for success is a never-ending journey. Dealerships and marketing
Dealer Talk brings together some of the automotive retail industry’s brightest minds to share their expertise, experiences, and insights to help you become a better professional. Our goal is to explore every aspect of your business — marketing, sales, fixed operations, leadership, and more — to be your destination for a holistic look at your dealership.

In the fast-paced world of Revolutionizing automotive marketing solutions, the quest for success is a never-ending journey. Dealerships and marketing

Hey there, inventory aficionados! Tune in as we dive into the captivating world of inventory management for dealerships. You know,

Car Dealers: Leads, leads, and more leads! This is usually part of the conversation with dealership decision-makers which I completely

One thing I’ve learned after 20-plus years in this industry is that we often get so ingrained in the day-to-day

Back when I was an Autotrader rep, I recall always being frustrated with attributing results. Now, so many years later,

When my children were young, we had three boards on the wall. Each board represented specific social expectations for different

When I started working at Cox Automotive, I quickly realized two things: Dealership decision-makers had to deal with a large

Short-sighted sales strategies can have devastating effects on your book of business. By focusing solely on quick sales and neglecting
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