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About Dealer Talk

Dealer Talk brings together some of the automotive retail industry’s brightest minds to share their expertise, experiences, and insights to help you become a better professional. Our goal is to explore every aspect of your business — marketing, sales, fixed operations, leadership, and more — to be your destination for a holistic look at your dealership.

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  • How Car Dealerships Actually Grow Sales Beyond Leads [Part 2 of 3]
  • Automotive retail has a measurement problem [Part 1 of 3]
  • GA4 & CRM for Car Dealers: Boost Google Ads Smart Bidding
Revolutionizing automotive marketing

Revolutionizing automotive marketing a new approach

September 20, 2023

In the fast-paced world of Revolutionizing automotive marketing solutions, the quest for success is a never-ending journey. Dealerships and marketing

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Recon process

Best used car recon process to simplify your workflow

August 22, 2023

Hey there, inventory aficionados! Tune in as we dive into the captivating world of inventory management for dealerships. You know,

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smart car dealership

Where Innovation Drives – Visit Our Smart Car Dealership

July 12, 2023

Car Dealers: Leads, leads, and more leads! This is usually part of the conversation with dealership decision-makers which I completely

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What Helps Car Dealers More Then Marketing!

June 27, 2023

One thing I’ve learned after 20-plus years in this industry is that we often get so ingrained in the day-to-day

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vendor relationship management

how to manage vendor relationships to Revolutionize Your Approach

June 20, 2023

Back when I was an Autotrader rep, I recall always being frustrated with attributing results. Now, so many years later,

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The Steps to the Sale Need Attention

The Steps to the Sale Need Attention

May 26, 2023

When my children were young, we had three boards on the wall. Each board represented specific social expectations for different

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vendor manager

Best Vendor Manager: Digital Marketing

May 19, 2023

When I started working at Cox Automotive, I quickly realized two things: Dealership decision-makers had to deal with a large

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Crash Test Your Goals Harm Your Dealership

Crash Test: Your Goals Harm Your Dealership

May 13, 2023

Short-sighted sales strategies can have devastating effects on your book of business. By focusing solely on quick sales and neglecting

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