How Car Dealerships Actually Grow Sales Beyond Leads [Part 2 of 3]
April 16, 2026
The industry still loves the lead because the lead is visible. It is easy to count, easy to compare month
Automotive retail has a measurement problem [Part 1 of 3]
April 13, 2026
For years, one question has dominated dealership marketing conversations: how many leads did we get? It is an easy question
GA4 & CRM for Car Dealers: Boost Google Ads Smart Bidding
November 18, 2025
If you’re an automotive dealer relying solely on broad Google Ads campaigns and generic lead metrics, you’re making it harder
Google Ads for Car Dealers: 2025 Benchmarks & KPIs That Drive Sales
October 9, 2025
Car dealerships spend thousands of dollars every month on Google Ads, hoping these campaigns will drive more buyers to their
Why Your Google Vehicle Listing Ads Aren’t Working (and How to Fix Them for Car Dealerships)
April 27, 2025
Over the past few years, I’ve had numerous conversations about Vehicle Listing Ads (VLAs), and one recurring theme I have
Mastering Persuasion: Crafting Compelling Sales Pitches and Winning Marketing Strategies
May 17, 2024
Image by frimufilms on Freepik In today’s dynamic business landscape, the art of persuasion stands as a cornerstone for
Search Engine Marketing: Is it Dead or Evolving?
March 3, 2024
For a long time, search engine marketing (SEM) has been a primary method to capture consumer intent, which refers to
How Businesses Can Make a Meaningful Impact Beyond Profit
November 4, 2023
What is the purpose of a business? Why do we start them? And most importantly, if our business achieves the
