Automotive

To date, the last two years have been some of the most exciting years in my life. The world has undergone a significant transformation and shifted the perspective of not…

Speed Dating? The automotive industry is one of the fastest-paced industries to date, yet despite our drive to gain the next competitive advantage, we are still behind the times. The…

One of the most significant objectives in my career is to shift the automotive industry enough that people actively pursue careers within our space. This industry is fast-paced, exciting, and…

There is no question that the automotive space is a fast-paced, ever-changing, ever-growing industry. In the last few years, that pace has accelerated and progressed the industry in ways that have,…

In the current landscape, with compression of inventory and consumers increasingly frustrated with the current choices, it is extremely important to have strategies in place that allow your dealership to…

I can still remember being at Jumpstart at Cox Automotive and having conversations about the importance of VDP counts. We were told, repeatedly, that Autotrader wasn't a lead provider but…

One of the things, about dealership websites, that I am constantly evaluating is how the digital experience translates to the in-store experience. The balance is precarious and oftentimes the website…

In our previous article, we talked about the importance of website visits. Here are five methods that you can implement today at your dealership to increase quality website traffic: 1)   Stay cool,…

As a single parent, one of the most vital points of success for myself and my kids is communication. From a very young age my children have been taught one…

A required read, in college, for me was the short story, “Where Are You Going, Where Have You Been?” by Joyce Carol Oates. It is primarily a sinister conversation wherein…