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Read more about the article Are We Price Gouging?

Are We Price Gouging?

  • Post published:March 2, 2022
  • Post category:Automotive

It wasn’t that long ago when selling a new vehicle would yield a $200 commission. Fast forward to today and the average salesperson is earning $1000+ per new unit. There…

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Read more about the article Your Website isn’t Doing You Any Favors

Your Website isn’t Doing You Any Favors

  • Post published:February 23, 2022
  • Post category:Automotive

The last time you shopped on Amazon were you consciously aware of your user experience? Most of us would say no to that question, and that’s ok. I’ll break it…

Continue ReadingYour Website isn’t Doing You Any Favors
Read more about the article The Disconnect Isn’t Just Between Sales & BDC, and That’s a Problem

The Disconnect Isn’t Just Between Sales & BDC, and That’s a Problem

  • Post published:February 15, 2022
  • Post category:Automotive

As an automotive dealership, every department should be going after the same goal, but often it is as if we are each on our own island separated by a sea…

Continue ReadingThe Disconnect Isn’t Just Between Sales & BDC, and That’s a Problem
Read more about the article We Wouldn’t Expect an Athlete to Win Without Training so Why Do We Expect Our Sales Teams to?

We Wouldn’t Expect an Athlete to Win Without Training so Why Do We Expect Our Sales Teams to?

  • Post published:February 10, 2022
  • Post category:Automotive

We have the expectation that our sales, BDC, and internet teams will perform at the top of their game, yet we offer them none of the tools to succeed. A…

Continue ReadingWe Wouldn’t Expect an Athlete to Win Without Training so Why Do We Expect Our Sales Teams to?
Read more about the article Why Data Entry is Costing You Money and Hindering Your Process

Why Data Entry is Costing You Money and Hindering Your Process

  • Post published:January 31, 2022
  • Post category:Automotive

Why Data Entry is Costing You Money and Hindering Your Process Early on in my career, my mentor patiently watched me cut corners with a customer on the phone and…

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Read more about the article Managing Your BDC Department Through a CRM Sucks

Managing Your BDC Department Through a CRM Sucks

  • Post published:January 24, 2022
  • Post category:Automotive

Managing Your BDC Department Through a CRM Sucks Why is it that in 2022-124 years since the first car dealership-our BDC’s and Desking Managers are still tracking daily activities on…

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Read more about the article 5 Crucial Elements of Data Organization in the Automotive Industry

5 Crucial Elements of Data Organization in the Automotive Industry

  • Post published:January 20, 2022
  • Post category:Automotive

5 Crucial Elements of Data Organization in the Automotive Industry In this fast-paced world we live in, where everything from your workout routine to your grocery shopping is scheduled to…

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Read more about the article The Buyer You Forgot About

The Buyer You Forgot About

  • Post published:February 28, 2021
  • Post category:Automotive

The Buyer You Forgot About I recently read a statistic that stated the cost for a dealer to convert a new car buyer at around $500. Why is the push…

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Read more about the article The New Service Department

The New Service Department

  • Post published:February 28, 2021
  • Post category:Automotive

The New Service Department Welcome to the new normal! There is no question that services as a whole have changed in some way due to the recent pandemic, and the…

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Read more about the article Radio, TV, and…

Radio, TV, and…

  • Post published:February 28, 2021
  • Post category:Automotive

Radio, TV, and… As a little kid, I remember my grandmother sitting down in the middle of the afternoon to hear her radio programs. One of the shows that have…

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