Automotive

It wasn’t that long ago when selling a new vehicle would yield a $200 commission. Fast forward to today and the average salesperson is earning $1000+ per new unit. There…

The last time you shopped on Amazon were you consciously aware of your user experience? Most of us would say no to that question, and that’s ok. I’ll break it…

As an automotive dealership, every department should be going after the same goal, but often it is as if we are each on our own island separated by a sea…

We have the expectation that our sales, BDC, and internet teams will perform at the top of their game, yet we offer them none of the tools to succeed. A…

Why Data Entry is Costing You Money and Hindering Your Process Early on in my career, my mentor patiently watched me cut corners with a customer on the phone and…

Managing Your BDC Department Through a CRM Sucks Why is it that in 2022-124 years since the first car dealership-our BDC’s and Desking Managers are still tracking daily activities on…

5 Crucial Elements of Data Organization in the Automotive Industry In this fast-paced world we live in, where everything from your workout routine to your grocery shopping is scheduled to…

The Buyer You Forgot About I recently read a statistic that stated the cost for a dealer to convert a new car buyer at around $500. Why is the push…

The New Service Department Welcome to the new normal! There is no question that services as a whole have changed in some way due to the recent pandemic, and the…

Radio, TV, and… As a little kid, I remember my grandmother sitting down in the middle of the afternoon to hear her radio programs. One of the shows that have…