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Herb Anderson

Crash Test Your Goals Harm Your Dealership

Crash Test: Your Goals Harm Your Dealership

Herb Anderson May 13, 2023

Short-sighted sales strategies can have devastating effects on your book of business. By focusing solely on quick sales and neglecting

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Vendors Don’t Sell Cars: Car Dealership Marketing

Herb Anderson May 5, 2023

Part of our services at DTVMS, is setting monthly meetings with all your digital marketing vendors and reviewing your metrics

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Best Practices for Managing Customer Expectations

Best Practices for Managing Customer Expectations in Fixed Operations

Herb Anderson April 27, 2023

Managing Customer Expectations in Fixed Operations: Dealer Talk Guest Post Author: Leo O’Brien While the simple truth of the matter

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Strong Leadership in the Automotive Industry

The Impact of Strong Leadership in the Automotive Industry

Herb Anderson April 20, 2023

A few days ago, we came across a video circulating on Twitter regarding a brawl in a dealership in California.

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Automotive Marketing

Keeping It Stupidly Simple in Automotive Marketing

Herb Anderson April 7, 2023

According to internal surveys, the average dealer has about 12 portals that they’re visiting on a daily basis. With this

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automotive digital marketing

Driving Success with Automotive Digital Marketing

Herb Anderson March 29, 2023

Attribution is one of the most frustrating and often uncomfortable conversations for any marketing director or vendor partner. These types

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Ethics is Essential to Successful Automotive Industry Training

Ethics is Essential to Successful Automotive Industry Training

Herb Anderson March 23, 2023

Better people equal better customer service. Better customer service equals more sales. There is no marketing strategy more powerful than

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Andy Elliott's Connection to the Big Red Dealerships

Andy Elliott’s Connection to the Big Red Dealerships

Herb Anderson March 23, 2023

The Dealer Talk Family strives to offer the automotive retail space the highest level of information and education pertinent to

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