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About Dealer Talk

Dealer Talk brings together some of the automotive retail industry’s brightest minds to share their expertise, experiences, and insights to help you become a better professional. Our goal is to explore every aspect of your business — marketing, sales, fixed operations, leadership, and more — to be your destination for a holistic look at your dealership.

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  • Why Your Google Vehicle Listing Ads Aren’t Working (and How to Fix Them for Car Dealerships)
  • Mastering Persuasion: Crafting Compelling Sales Pitches and Winning Marketing Strategies
  • Search Engine Marketing: Is it Dead or Evolving?
vendor relationship management

how to manage vendor relationships to Revolutionize Your Approach

June 20, 2023

Back when I was an Autotrader rep, I recall always being frustrated with attributing results. Now, so many years later,

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The Steps to the Sale Need Attention

The Steps to the Sale Need Attention

May 26, 2023

When my children were young, we had three boards on the wall. Each board represented specific social expectations for different

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vendor manager

Best Vendor Manager: Digital Marketing

May 19, 2023

When I started working at Cox Automotive, I quickly realized two things: Dealership decision-makers had to deal with a large

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Crash Test Your Goals Harm Your Dealership

Crash Test: Your Goals Harm Your Dealership

May 13, 2023

Short-sighted sales strategies can have devastating effects on your book of business. By focusing solely on quick sales and neglecting

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Vendors Don’t Sell Cars: Car Dealership Marketing

May 5, 2023

Part of our services at DTVMS, is setting monthly meetings with all your digital marketing vendors and reviewing your metrics

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Best Practices for Managing Customer Expectations

Best Practices for Managing Customer Expectations in Fixed Operations

April 27, 2023

Managing Customer Expectations in Fixed Operations: Dealer Talk Guest Post Author: Leo O’Brien While the simple truth of the matter

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Strong Leadership in the Automotive Industry

The Impact of Strong Leadership in the Automotive Industry

April 20, 2023

A few days ago, we came across a video circulating on Twitter regarding a brawl in a dealership in California.

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Automotive Marketing

Keeping It Stupidly Simple in Automotive Marketing

April 7, 2023

According to internal surveys, the average dealer has about 12 portals that they’re visiting on a daily basis. With this

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