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About Dealer Talk

Dealer Talk brings together some of the automotive retail industry’s brightest minds to share their expertise, experiences, and insights to help you become a better professional. Our goal is to explore every aspect of your business — marketing, sales, fixed operations, leadership, and more — to be your destination for a holistic look at your dealership.

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Recent Post

  • The Steps to the Sale Need Attention
  • Simplify Dealer Success: Hire Vendor Managers!
  • Crash Test: Your Goals Harm Your Dealership

The Steps to the Sale Need Attention

May 26, 2023

When my children were young, we had three boards on the wall. Each board represented specific social expectations for different settings. My son has autism

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Simplify Dealer Success: Hire Vendor Managers!

May 19, 2023

When I started working at Cox Automotive, I quickly realized two things: Dealerships are known for canceling and re-signing the same vendors multiple times, creating

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Crash Test: Your Goals Harm Your Dealership

May 13, 2023

Short-sighted sales strategies can have devastating effects on your book of business. By focusing solely on quick sales and neglecting long-term goals & customer needs,

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Don’t Be Fooled: Vendors Don’t Sell Cars 

May 5, 2023

Part of our services at DTVMS, is setting monthly meetings with all your digital marketing vendors and reviewing your metrics to ensure everything is running

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Best Practices for Managing Customer Expectations in Fixed Operations

April 27, 2023

Dealer Talk Guest Post Author: Leo O’Brien While the simple truth of the matter is that bigger dealerships have more money and resources, it’s important

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The Impact of Strong Leadership in the Automotive Industry

April 20, 2023

A few days ago, we came across a video circulating on Twitter regarding a brawl in a dealership in California. The video is here. To

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Keeping It Stupidly Simple in Automotive Marketing

April 7, 2023

According to internal surveys, the average dealer has about 12 portals that they’re visiting on a daily basis. With this combination of vendors and tracking

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Automotive Digital Marketing Secrets: Your Leads Fu*k You Over

March 29, 2023

Attribution is one of the most frustrating and often uncomfortable conversations for any marketing director or vendor partner. These types of questions are difficult and

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Ethics is Essential to Successful Automotive Industry Training

March 23, 2023

Better people equal better customer service. Better customer service equals more sales. There is no marketing strategy more powerful than people and processes. NONE. In

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Andy Elliott’s Connection to the Big Red Dealerships

March 23, 2023

The Dealer Talk Family strives to offer the automotive retail space the highest level of information and education pertinent to our success as an industry.

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