The Steps to the Sale Need Attention
May 26, 2023
When my children were young, we had three boards on the wall. Each board represented specific social expectations for different settings. My son has autism
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Simplify Dealer Success: Hire Vendor Managers!
May 19, 2023
When I started working at Cox Automotive, I quickly realized two things: Dealerships are known for canceling and re-signing the same vendors multiple times, creating
Crash Test: Your Goals Harm Your Dealership
May 13, 2023
Short-sighted sales strategies can have devastating effects on your book of business. By focusing solely on quick sales and neglecting long-term goals & customer needs,
Don’t Be Fooled: Vendors Don’t Sell Cars
May 5, 2023
Part of our services at DTVMS, is setting monthly meetings with all your digital marketing vendors and reviewing your metrics to ensure everything is running
Best Practices for Managing Customer Expectations in Fixed Operations
April 27, 2023
Dealer Talk Guest Post Author: Leo O’Brien While the simple truth of the matter is that bigger dealerships have more money and resources, it’s important
The Impact of Strong Leadership in the Automotive Industry
April 20, 2023
A few days ago, we came across a video circulating on Twitter regarding a brawl in a dealership in California. The video is here. To
Keeping It Stupidly Simple in Automotive Marketing
April 7, 2023
According to internal surveys, the average dealer has about 12 portals that they’re visiting on a daily basis. With this combination of vendors and tracking
Automotive Digital Marketing Secrets: Your Leads Fu*k You Over
March 29, 2023
Attribution is one of the most frustrating and often uncomfortable conversations for any marketing director or vendor partner. These types of questions are difficult and
Ethics is Essential to Successful Automotive Industry Training
March 23, 2023
Better people equal better customer service. Better customer service equals more sales. There is no marketing strategy more powerful than people and processes. NONE. In
Andy Elliott’s Connection to the Big Red Dealerships
March 23, 2023
The Dealer Talk Family strives to offer the automotive retail space the highest level of information and education pertinent to our success as an industry.