Fill-A-Cart
2024 Fill-A-Cart Campaign Recap: A Spirit of Giving
From One Cart to a Movement
Three years ago, Fill-A-Cart started with one simple idea: make sure a few local families in need could enjoy a dignified, full Thanksgiving dinner. We filled a few shopping carts, quietly delivered them, and didn’t think much beyond that first year.
But then something happened. The partners who helped in Year One said, ‘Let’s do it again—and bigger.’ The idea grew legs, and over the years, it’s become one of the most meaningful traditions our organization supports.
In 2022, we helped just three families. In 2023, that number grew to 11. This year, in 2024, we filled carts for more than 60 families—an exponential leap fueled by generosity, logistics, and most of all, the kind of vendor partnerships that define true collaboration.
2024 Impact Snapshot
– 60+ families received a full cart of groceries in time for Thanksgiving
– Support from across the country—and even internationally
– Dozens of vendor partners contributed time, goods, or funding
– Hundreds of hours of volunteer work were coordinated to pack, deliver, and track every cart
– Social shares, emails, and videos helped expand the reach and deepen the impact
Partner Spotlight: Those Who Made It Happen
This campaign would not be possible without the amazing support of our partner network. From donation matching and logistics to promotional boosts and outreach, each of these companies played a crucial role:
Covideo — Video marketing that drives human connection. Covideo helped amplify our message and supported awareness across the dealer and vendor community. Learn more at https://www.covideo.com/
Run My Lease (RML) — Provided powerful digital tools that helped us streamline partner participation and connect donors directly to the campaign. https://www.runmylease.com/
XDC TEAM — Played a key role in communication and coordination, offering backend support that helped keep volunteer workflows running smoothly. https://www.xdc.team/
AMG TEAM — Supported with matching contributions and used their broad network to help source additional sponsorships and goods. https://www.amg.team/
Carfax — Special thanks to Kirill Cherberts from the Carfax team for jumping in without hesitation and offering operational support through internal initiatives. https://www.carfax.com/
KSL Cars — Thanks to Janet Aram for helping us expand visibility across Utah and supporting content outreach. https://cars.ksl.com/
More Than a Grocery Cart
We often talk about ‘impact’ in numbers—but this campaign is built on people.
One family we helped this year had just relocated to Nevada after fleeing a domestic violence situation. The grocery cart we delivered wasn’t just food—it was a warm welcome. Another single father with three children shared that this was their first traditional Thanksgiving meal together. These moments don’t show up in spreadsheets, but they’re why we do this.
What It Takes: Behind the Scenes
Coordinating Fill-A-Cart at this scale required serious effort:
– Volunteers signed up to shop, sort, pack, and deliver groceries
– Dedicated teams tracked family needs and ensured equitable distribution
– Donor match funds were tracked to maximize impact
– Outreach kits were sent to partners with pre-built emails, social templates, and landing pages
What We Learned This Year
– **Planning early matters**: Getting ahead of the holiday rush improved everything.
– **Centralized tracking**: Shared documents + live dashboards prevented duplication and missed families.
– **Clear partner comms**: Pre-drafted talking points and assets helped vendors promote faster.
– **Stay human**: It’s easy to make this campaign about logistics, but keeping the emotional connection front and center is key.
Looking Ahead: What’s Coming in 2025
We’re aiming to double our reach—both in families served and vendor engagement. We’re introducing new layers:
– Pre-registration for families starting in Q3
– Donation tiers and recognition badges for vendor supporters
– Live “Packing Day” streams from select locations
– Multi-rooftop coordination with regional dealer groups
– Expansion into two new states
How You Can Help in 2025
If you’re reading this and wondering how to get involved, here’s how:
– **Contribute financially**: Even $100 feeds an entire household.
– **Sponsor a store**: Cover groceries for one rooftop region.
– **Help identify families in need**: We rely on trusted sources.
– **Volunteer**: Show up and help pack or deliver.
– **Share our story**: Use your network, your reach matters.
To start a conversation, reach out to us at [email protected] or connect with any of our partner team members.
With Gratitude
To every vendor who gave, every volunteer who showed up, and every person who shared the mission—thank you. You helped prove that generosity isn’t seasonal. It’s a culture we’re building.
Let’s go even bigger next year.
— Herb Anderson
DealerTalk Vendor Management Solution (DTVMS)
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