Are you looking to build long-term brand equity for your dealership but unsure of how to confidently invest outside of digital strategies? 🚗💼 Traditional advertising, such as out-of-home, 🏙️ radio, and traditional 📺 TV, can be a powerful tool in reaching your target audience and building brand recognition.
One key factor in investing confidently in traditional advertising is the use of location intelligence data, such as that provided by companies like Placer AI. 📍 This data, collected for purposes such as commercial real estate and civic planning, is not subject to the same privacy laws as online advertising targeting. This means that the real world can be more deterministically targeted than the internet, allowing you to reach your desired audience more effectively.
By incorporating traditional advertising into your marketing strategy, you can create a more well-rounded approach that reaches consumers both online and offline. This can help to build long-term brand equity for your dealership and differentiate you from your competitors.
How have you found success in investing in traditional advertising for your dealership? Let’s start a discussion on the value of traditional advertising and share our experiences on confidently investing outside of digital strategies. 💬🔝
