Are You Measuring Your VDP Activity?
One of the things I love about the digital age when it comes to marketing in our industry is the ability to track and use the data to paint a picture of performance.
Although there are many ways to look at the information, there is one metric that – in my opinion – still is the best predictor of selling more units and that is the VDP!
If the SRP is consumers driving down your virtual dealership, then the VDP is consumers shopping your inventory. The more shoppers you get, the more chances you have of getting that vehicle sold.
Check out this video for some additional information
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