Are You Using Facebook to Take Back Control of Your Inventory?
I think we can all agree that your website has the highest probability of converting a prospect into a buyer – provided you are offering users on your website what they are looking for. So why is it that we are not using today’s various platforms that are designed to route customers straight to your website? Or, more importantly, why are we not using these platforms to track the behavior after the visit and re-engage with specific offers based on the actions taken during the visit?
It is time for the industry to start the evolution toward utilization of the channels that we have available today to take back control of our inventory. USE these tools to gain more wins! If you have a Facebook strategy in place today but you don’t know what the Facebook Pixel is, where to find it, and how to leverage it, check out this video for some information on why you are missing a big opportunity.
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