“JT” Thompson: The Cost of Advertising Price of an Unremarkable Service & Product
The fast pace of our industry makes it difficult to track cost, ROI, and even attribution of advertising, marketing, and vendor services. Your CRM only gives you so much, and the question becomes how do you bring the ‘data-verse’ together? With this in mind, Jonathan “JT” Thompson began to build a platform and process to support dealers and vendors within the automotive industry His experience has enabled him to guide, protect and ensure the execution of dealership marketing investments. Listen to our conversation about JT’s journey and where he sees us going as an industry.
Fill-a-Cart:
https://dealertalk.io/fill-a-cart/
Automotive News Links:
Nissan Lease Pay as You Go:
https://jalopnik.com/nissan-to-offer-pay-as-you-go-lease-options-for-buyers-1849639482
Non-Tesla EV Momentum
https://www.autonews.com/retail/non-tesla-brands-gain-momentum-new-ev-registrations
Stellantis to Pay $5.6 Million
https://www.reuters.com/business/autos-transportation/stellantis-unit-pay-56-million-resolve-california-emissions-probe-2022-10-13/
Carvana Licensing
https://www.autonews.com/dealers/carvanas-michigan-license-remains-suspended-after-court-ruling
Blog Post of the Week:
Is Your Fixed Ops Ready for the Road Ahead?
https://dealertalk.io/is-your-fixed-ops-ready-for-road-ahead/
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Get more leads with our vendor partner foureyes.io
https://lps.foureyes.io/free-trial?feac=ALL6T
Create a better online experience for your service customers with our vendor partner FIXEDOPS DIGITAL.
https://www.fixedopsdigital.com/online-marketing-solutions-for-your-fixed-operations-department/?utm_source=dtvms&utm_medium=referral&utm_campaign=partnership
Deliver a more personalized experience for your leads and customers with our vendor partner Covideo.
https://www.covideo.com/codirect/?utm_source=dealer-talk&utm_medium=referral&utm_campaign=auto
Speed up your lead response time with our vendor partner Calldrip.
https://www.calldrip.com/dtvms?hs_preview=xxAwWwPb-72725455961
Convert more website visits with our vendor partner RunMyLease.
https://www.runmylease.com/lead-generation-tools.html
Highlights:
00:00:00 Introduction
00:03:40 Fill-A-Cart
00:04:30 Digital Dealer 2022
00:19:00 Automotive News
00:28:20 Blogpost of the Week
00:32:00 Jonathan “JT” Thompson
00:41:00 Where is the Disconnect?
00:49:50 Power and Danger of Data
00:58:30 Educating the Dealer to Understand the Vendor
Connect:
Jonathan “JT” Thomspon
https://www.amg.team/
https://www.linkedin.com/in/jonathan-thompson-marketing/
Subscribe to My Channel:
https://www.youtube.com/channel/UCFzze5QDo48HAS2K1kc83Tg?view_as=subscriber
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Follow the podcast here: https://itunes.apple.com/us/podcast/dealer-talk/id1425674535?mt=2
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Thank you for tuning in, and as usual, we will TALK later!