Subscribe to My Channel:
https://www.youtube.com/channel/UCFzze5QDo48HAS2K1kc83Tg?view_as=subscriber
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Follow the podcast here: https://itunes.apple.com/us/podcast/dealer-talk/id1425674535?mt=2
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Lissette Gole: The Google Advantage
Welcome Back!
In this session, I have the incredible opportunity to interview Lissette Gole, head of automotive retail for #google, and man what an insight-packed session we had.
If you are looking for some tips on how to maximize your #Googlemybusiness (GMB), #Searchenginemarketing (SEM), and your #Googleanalytics (GA), then tune-in to the entire episode.
Link to the dealer guidebook 2.0 http://services.google.com/fh/files/emails/dealers_guidebook_2.0_narrative_email.pdf
Link to the web developer to the Google My Business API
https://developers.google.com/my-business
Time Highlights:
3:00 Should dealers post content on their GMB related to the current landscape?
8:00 Are you posting inventory, service specials, and parts to their respective GMB’s?
12:00 Why you need to think more local; i.e. searches with the term “near me”
22:00 Google analytics best practices
28:00 Should dealers hire a data analyst for their dealerships?
30:00 How to think about SEM and social efforts together!
32:00 Next five years
How to connect with Lissette:
LinkedIn: https://www.linkedin.com/in/lissette-gole-3264b42/
Email: [email protected]
Also, don’t forget to check us out at our website and on the following platforms:
Facebook: https://www.facebook.com/Dealertalk/
Instagram: https://www.instagram.com/dealertalk/
YouTube: https://www.youtube.com/channel/UCFzze5QDo48HAS2K1kc83Tg?view_as=subscriber
Twitter: https://twitter.com/TalkDealer
LinkedIn: https://www.linkedin.com/in/herb-r-anderson-mba-503546b/
Thank you for tuning in and as usual, we will TALK later!