WELCOME BACK! Season 3! Can you believe it? We’re very excited for this season and all the amazing people on the show, starting with the season opener.
During this episode, we talk with Bill Schomburg about Lot Talk, a new approach to inventory listings. I am very excited to have this conversation because it is a topic I review often with my clients, and I think the industry is in need of a different approach. I personally believe that there is value in the conventional model because whether we like it or not, these sites do have an audience. If potential buyers are using these sites for information, then the dealer needs to be there. I also know that validation is key for consumers, so being listed almost becomes a necessity.
Check out the episode where we break it down. We look at the current state and discuss Lot Talk’s approach to the listing game.
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