Brian Allee: Culture Eats Process for Breakfast

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Brian Allee: Culture Eats Process for Breakfast

In this episode we meet with Brian Allee of A2ZSync to discuss the power of an end-to-end process, and how it can positively impact your dealership.

Brian is on a mission to help dealers build and grow their business into a modern retail experience for both customers and employees. Brian is obsessed with assisting dealers in evolving in a sustainable and proven way. Trained as a dealer, he has over 15 years of retail experience in variable operations. In 2019, he crossed over to dealership technology, training, and consulting. As a “student of the game,” Brian enjoys learning from dealer partners just as much as he loves sharing the knowledge acquired over the years.

Automotive News Links:

The New Mustang

Gen-Z Buyer Statistics

Toyota Closes Their Russia Plant.

Kia/Hyundai Class Action Lawsuits,aheadachefortheautomakers.

GM Creates Thousands of Jobs,forCompany'sElectricVehicleFuture&text=LANSINGMich.

Interest Rate Increase

Blog Links:

Are Your Vendors On Your Side?

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Create a better online experience for your service customers with our vendor partner FIXEDOPS DIGITAL.

Deliver a more personalized experience for your leads and customers with our vendor partner Covideo.

Speed up your lead response time with our vendor partner Calldrip.

Convert more website visits with our vendor partner RunMyLease.


00:00:00 Introduction
00:04:38 Automotive News
00:13:00 Herb’s First Car
00:35:25 Brian Allee
00:45:45 Adapting or Dying
00:52:52 More Efficient Sales
01:10:00 Time is the New Currency


Brian Allee
You can reach the Dealer Talk Team–Herb Anderson and Charity Ann–anytime at

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