As a lot of Dealerships are cutting back on there marketing efforts, an opportunity is created to double down on those initiatives that are delivering the most results!
Make sure to review your current efforts and invest heavy on those that are providing you the most and are costing the least.
Here are 3 initiatives that are cost effective and that could help you build for the next couple of months
✅ Email communication. Create a strategy that is segment and with the right message and make sure to avoid duplication between providers.
✅ Social Media. This can offer you a very low cost opportunity to get in front of an audience based on your DMS data and engage with your customers where they are!
✅ Direct Mail. I know, I Know this historically has been one of the highest cost effort but it does not have to be anymore! With the digitization of data. Now you can select a target audience that is ready to consume the information and take action!
For optimal results, set this up as an Omnichannel strategy that combines all 3 in a seamless and consistent message to the same audience!
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#targetaudience #segmentation #costeffective