Videos Archive

As we navigate the ever-evolving world of digital marketing, one key challenge we face is effectively measuring our efforts. While traditional CRMs track leads, they often fall short in capturing important metrics like impressions and views. This leaves us with a gap in understanding the impact of our digital strategies on the 70% of visitors who may not fill out a form. L#DigitalMarketing #MeasurementMetrics #DataAnalysis #InnovationNeeded

Excited to share some insights from my recent conversation with Christian Ferrari about the importance of vendor management in the automotive industry. Christian emphasized the complexity of the ecosystem and the challenges that arise when dealerships work with multiple vendors for sales and service. It's crucial for all vendors to be in contact with each other, understand the dealership's operations, goals, and objectives, and know their role in the overall strategy. Lack of communication and coordination between vendors can lead to inefficiencies and missed opportunities. Building strong relationships and bridges between vendors is key to success. Collaboration, transparency, and alignment are essential for dealerships to achieve their objectives and maximize their potential. Let's work together to ensure that all our vendor partnerships are contributing to our success. #AutomotiveIndustry #VendorManagement #Collaboration #Success #LinkedInPost

It's time for dealership to take a step back and evaluate the digital experience they are providing to customers. Are we making it easy for them to inquire and get the information they need to make a decision? Are we making it seamless and efficient for them to navigate through the buying process?#digitalexperience #CustomerSatisfaction #EfficientBuyingProcess

Join us for an intriguing discussion as Darren and I delve into the fascinating evolution of chat functionality on automotive dealers' websites. Discover how this technology can convert ordinary website visitors into enthusiastic and decisive buyers. Stay tuned until the end for an exclusive offer from Darren that you won't want to miss! 📞 Connect: 443.823.8540 🎩 LinkedIn: / darrenweagly 📧 Email: [email protected] Looking to elevate your dealership's success with trusted partners? Click the link below to leverage our extensive experience and benefit from exclusive volume discounts. 📱https://dealertalk.io/our-partner/ Explore our partners: 🛬 Frikintech - https://frikintech.com/about/partners... 👓 Foureyes.io - https://lps.foureyes.io/free-trial?fe... 🎥 Covideo - https://www.covideo.com/codirect/?utm... 📱 RunMyLease - https://www.runmylease.com/lead-gener... 🛻 Simple Recon - DealerTalk – Simple Recon ⏰ Highlights ⏰: 00:00 Introduction. 08:20 The evolution of chat 14:00 Why do we have AI-managed responses when we are open for business? 20:00 Why are we ignoring customer requests for help? 24:40 Giving up too much information via chat 32:00 Every sale starts with a conversation 42:00 How vendors and dealers can have better conversations 46:52 Special offer for listeners of the podcast 48:18 The next five years Subscribe to My Channel: YouTube: / @dealertalk Follow the podcast on Apple Podcasts: https://podcasts.apple.com/us/podcast.... Send a voice message to the podcast: https://podcasters.spotify.com/pod/sh.. Support the podcast: https://podcasters.spotify.com/pod/sh...

It's time to shift our focus away from leads as the ultimate metric of advertising or marketing success. Instead, we need to prioritize the crucial aspect of converting website visitors into physical showroom visitors - a far more impactful factor in driving sales. #MarketingStrategy #LeadConversion #salessuccess

Join us for an intriguing discussion as Darren and I delve into the fascinating evolution of chat functionality on automotive dealers' websites. Discover how this technology can convert ordinary website visitors into enthusiastic and decisive buyers. Stay tuned until the end for an exclusive offer from Darren that you won't want to miss! 📞 Connect: 443.823.8540 🎩 LinkedIn: https://www.linkedin.com/in/darrenweagly/ 📧 Email: [email protected] Looking to elevate your dealership's success with trusted partners? Click the link below to leverage our extensive experience and benefit from exclusive volume discounts. 📱https://dealertalk.io/our-partner/ Explore our partners: 🛬 Frikintech - https://frikintech.com/about/partners/dealertalk/ 👓 Foureyes.io - https://lps.foureyes.io/free-trial?fe... 🎥 Covideo - https://www.covideo.com/codirect/?utm... 📱 RunMyLease - https://www.runmylease.com/lead-gener... 🛻 Simple Recon - DealerTalk – Simple Recon ⏰ Highlights ⏰: 00:00 Introduction. 08:20 The evolution of chat 14:00 Why do we have AI-managed responses when we are open for business? 20:00 Why are we ignoring customer requests for help? 24:40 Giving up too much information via chat 32:00 Every sale starts with a conversation 42:00 How vendors and dealers can have better conversations 46:52 Special offer for listeners of the podcast 48:18 The next five years Subscribe to My Channel: YouTube: / @dealertalk Follow the podcast on Apple Podcasts: https://podcasts.apple.com/us/podcast/dealer-talk/id1425674535?mt=2. Send a voice message to the podcast: https://podcasters.spotify.com/pod/sh.. Support the podcast: https://podcasters.spotify.com/pod/show/dealer-talk/support

🔥 Don't miss out on the electrifying debut of Season 9, where I dive deep into a captivating conversation with the pioneering mind behind Simple Recon. Together, we unlock groundbreaking strategies for automotive industry leaders to revolutionize their recon process, slashing turnaround times and putting cars on the frontline faster than ever before. Stay tuned until the very end for an exclusive offer from Smit that's simply unmissable! 📞 Connect with us: 561.843.1056 🎩 Follow on Linkedin: https://www.linkedin.com/in/ullfindsmit/ 💻 Explore our Website: https://www.simplerecon.com/ 📧 Drop us an Email: [email protected] Schedule your demo now: https://www.simplerecon.com/free-trial/. Use promo code 'DealerTalk' (no spaces) for an unbeatable 20% lifetime discount and a complimentary 60-day trial. Looking for trusted partners to elevate your dealership's success? Click below to tap into our wealth of experience and unlock exclusive volume discounts. 📱https://dealertalk.io/our-partner/ 🛬 Frikintech: https://frikintech.com/about/partners/dealertalk/ 👓 Foureyes.io: https://lps.foureyes.io/free-trial?fe... 🎥 Covideo: https://www.covideo.com/codirect/?utm... 📱 RunMyLease: https://www.runmylease.com/lead-gener... 🛻 Simple Recon: DealerTalk – Simple Recon ⏰Highlights⏰: 00:00 Introduction. 05:16 How can Simple-Recon help you navigate these times 13:00 Why technology can help you streamline your process 20:00 Is Simple-Recon an advantage or just another tool? 25:28 How Simple-Recon allows people at the dealership to track vehicle status 31:00 Simple-Recon is very hands-off and reduces human error 36:00 Are we on the verge of significant change in the space? 46: 41 Special offer for listeners of the podcast 48:20: The next five years 🔔 Subscribe to My Channel: YouTube: / @dealertalk 🎧 Follow the podcast on Apple Podcasts: https://podcasts.apple.com/us/podcast/dealer-talk/id1425674535?mt=2. 🎙️ Send a voice message to the podcast: https://podcasters.spotify.com/pod/sh.. 🌟 Support the podcast: https://podcasters.spotify.com/pod/show/dealer-talk/support

Hey everyone! Excited to share the latest episode of the Dealer Talks podcast where I discuss the digital shift happening in the automotive industry. I dive into the importance of marketing your inventory online and how it has become even more crucial during the pandemic. If you're interested in hearing more about my thoughts on where things are headed, be sure to give it a listen. #automotiveindustry #digitalshift #podcastepisode #marketingstrategy Listen 👂 here: https://dealertalk.io/audios/why-customers-should-choose-your-business-unlocking-digital-marketing-secrets/

Instead of focusing solely on immediate car sales, we need to shift our mindset to consider the long-term value of acquiring and retaining customers. By understanding the cost of customer acquisition and retention, we can drive sustainable growth across all aspects of our business. #customeracquisition #customerretention #sustainablegrowth

Are you looking to build long-term brand equity for your dealership but unsure of how to confidently invest outside of digital strategies? 🚗💼 Traditional advertising, such as out-of-home, 🏙️ radio, and traditional 📺 TV, can be a powerful tool in reaching your target audience and building brand recognition. One key factor in investing confidently in traditional advertising is the use of location intelligence data, such as that provided by companies like Placer AI. 📍 This data, collected for purposes such as commercial real estate and civic planning, is not subject to the same privacy laws as online advertising targeting. This means that the real world can be more deterministically targeted than the internet, allowing you to reach your desired audience more effectively. By incorporating traditional advertising into your marketing strategy, you can create a more well-rounded approach that reaches consumers both online and offline. This can help to build long-term brand equity for your dealership and differentiate you from your competitors. How have you found success in investing in traditional advertising for your dealership? Let's start a discussion on the value of traditional advertising and share our experiences on confidently investing outside of digital strategies. 💬🔝

Here's the deal: while digital marketing is crucial, it's important not to put all your eggs in one basket. Instead, consider incorporating traditional marketing tactics into your overall strategy. 📺📻📰 #DigitalAndTraditionalMarketing #DiversifyYourStrategy #MaximizeYourMarketingMix

If our entire strategy revolves around having our inventory everywhere without tying it to a broader process, we're missing the mark on true marketing. It's time for dealerships to step up and engage in genuine marketing efforts, as this is an area with tremendous potential for improvement in our space. . . . . #MarketingStrategy #InventoryEverywhere #BroaderProcess #MissingTheMark #TrueMarketing #Dealerships #GenuineMarketing #ImprovementPotential #AutomotiveMarketing

I came across a concept shared by one of my personal heroes, Seth Godin, that has truly resonated with me. It got me thinking about how we can revolutionize our space and inject that same brand appeal that companies like Nike or Apple have. 🚀 . . . . . . #brandrevolution #brandappeal #brandingstrategy #brandinspiration #brandinginsights #brandingtips #brandingexpert #brandingideas #brandinggoals #brandinginspiration #brandingchallenge #brandingrevolution #brandinginnovation #brandinginsights #brandinginspiration #brandingtips #brandingexpert #brandingideas #brandinggoals #brandingchallenge #brandingrevolution #brandinginnovation #brandstrategy #branddevelopment #brandidentity #brandawareness #brandsuccess #brandinggoals #brandinginspiration #brandingchallenge