Steve Powers: Creating Reasonable Industry Expectations

In this episode, we discuss creating reasonable industry expectations during these unprecedented times with Steve Powers. Steve has spent more than 24 years in the Auto industry. The spark happened when he started his career at McDonald Automotive in 1998 as an Audi Brand Specialist. Since then, Powers couldn’t get enough and yearned to learn more and something different. At that point, Steve recognized the importance of diverse experiences and perspectives to drive innovation in the auto industry, and that’s when he became an Audi Sales Manager in 1999. In 2010, Powers became an Audi General Sales Manager and a couple of years later graduated from NADA’s General Dealership Management Academy and was promoted to Audi Denver General Manager. He was recognized in 2019 as VP of Operations for the McDonald Automotive Group. In 2021, he became a partner of Polestar Denver and a partner with Toyota Greeley, Toyota Ft. Morgan, CDJR Ft. Morgan, and McDonald Mazda North (located in Longmont, CO). He is currently on the board of CADA (Colorado Automobile Dealers Association), a Chairperson of Audi NCM 20 Group, and a member of Audi of America Product. 00:00:00 Introduction 00:02:30 Automotive News 00:30:00 Blog Post of the Week 00:37:00 Steve Powers Introduction 00:41:00 For the Love of ICE 00:43:00 Reasonable Benchmarks 00:48:00 Inflation Reduction Act Expectations 00:57:00 Time Frame for Full Roll Out? 01:03:00:00 Trying to Predict Q4 01:11:00 It Is What It Is 01:20:00 Next Five Years Connect: Steve Powers Connect with Steve through his assistant Cesar at [email protected] You can reach the Dealer Talk Team anytime at: https://dealertalk.io/ Herb Anderson: https://stan.store/DealerTalk Charity Ann: https://stan.store/Yes-i-cann Thank you for tuning in, and as usual, we will TALK later! Subscribe to My Channel: https://www.youtube.com/channel/UCFzze5QDo48HAS2K1kc83Tg *********************************** Follow the podcast here: https://podcasts.apple.com/us/podcast/dealer-talk/id1425674535 *********************************** Subscribe to My Channel: https://www.youtube.com/channel/UCFzze5QDo48HAS2K1kc83Tg?view_as=subscriber *************************************

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Durran Cage: New Cars the New Salary

Durran Cage: New Cars are the New Salary What an incredible episode with Durran Cage! Everyone gets passionate about their opinions on how to motivate our sales teams into becoming the hard-working, rise-and-grind people that we as leaders see them capable of. Durran is an amazing guest. His unique qualifications include serving as an OEM District Sales Manager, High-Performance Internet Director, and GSM, leading a team of consultants for one of the largest vendors in the automotive industry, and 3 years ago, he took the leap into entrepreneurship as the founder of Cage Automotive. Through Cage Campus and Cage Automotive, Durran, along with his team, has the drive and passion to reach farther and impact greater to leave everything better than he found it. Founding Cage Automotive--a company that strives to leave everything better than they found it through their product or service. Durran is passionate about this mission and, along with his team, works hard every day, driven by their desire to impact greater auto markets worldwide. Automotive News Links: https://www.autoweek.com/news/technology/a40907406/nyc-testing-electronically-speed-limited-fleet-vehicles/ https://www.caranddriver.com/news/a41040933/ford-and-ram-to-drop-compact-vans-and-there-goes-the-segment/ https://www.courthousenews.com/17-states-sue-epa-for-restoring-californias-authority-to-regulate-vehicle-emissions/ https://www.motortrend.com/news/california-carb-ice-ban-lawsuit/ Blog Links: https://dealertalk.io/the-96-turnover-rate-you-didnt-know-about/ Get more leads with our vendor partner foureyes.io https://lps.foureyes.io/free-trial?feac=ALL6TT Create a better online experience for your service customers with our vendor partner fixedops digital. https://www.fixedopsdigital.com/online-marketing-solutions-for-your-fixed-operations-department/?utm_source=dtvms&utm_medium=referral&utm_campaign=partnership Deliver a more personalized experience for your leads and customers with our vendor partner covideo. https://www.covideo.com/codirect/?utm_source=dealer-talk&utm_medium=referral&utm_campaign=auto Speed up your lead response time with our vendor partner calldrip. https://www.calldrip.com/dtvms?hs_preview=xxAwWwPb-72725455961 Convert more website visits with our vendor partner runmylease. https://www.runmylease.com/lead-generation-tools.html Highlights: 00:00:00 Introductions 00:02:20 Charity's Dream Car 00:06:46 Automotive News 00:19:29 Blog Post of the Week 00:26:56 Durran Cage is Here! 00:30:03 The Lottery Effect 00:36:05 What Should Train On? 00:46:55 New Cars are the New Salary? 00:52:44 Assessing Where We Are At 01:00:43 Create a Control Group of Your Customers 01:03:20 What Experience Does the Customer Want? 01:20:30 Next Five Years Connect: Durran Cage: [email protected] www.cageautomotive.com https://www.linkedin.com/in/durrancage/ https://www.facebook.com/durran.cage.3/ https://www.instagram.com/durrancage/ https://www.youtube.com/channel/UCy_SNmMM44ZPYbMIIHZJ4BQ https://www.tiktok.com/@durrancage ---- You can reach the Dealer Talk Team anytime at: https://dealertalk.io/ Herb Anderson: https://stan.store/DealerTalk Charity Ann: https://stan.store/Yes-i-cann Thank you for tuning in, and as usual, we will TALK later! Subscribe to My Channel: https://www.youtube.com/channel/UCFzze5QDo48HAS2K1kc83Tg *********************************** Follow the podcast here: https://podcasts.apple.com/us/podcast/dealer-talk/id1425674535 ***********************************

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Ben Gay III: Sales -Person-Ship

Ben Gay III: Sales -Person-Ship Ben Gay III is in the house with amazing stories of his incomparable life and perspective on the craft and art of salespersonship. With 50+ years of professional selling experience, Ben has worked with fellow sales legends such as Dr. Napoleon Hill, Zig Ziglar, Earl Nightingale, and many more. Ben now writes/publishes/produces “The Closers” series, considered the foundation of professional selling. To receive special pricing and free shipping on his books, go here: Stores.eBay.com/Ronzonebooks Automotive News Links: https://www.regulations.gov/document/FTC-2022-0046-0001 Blog Links: https://dealertalk.io/standing-out-marketing-your-inventory-in-todays-landscape/ Get more leads with our vendor partner foureyes.io: https://lps.foureyes.io/free-trial?feac=ALL6TT Create a better online experience for your service customers with our vendor partner fixedops digital https://www.fixedopsdigital.com/online-marketing-solutions-for-your-fixed-operations-department/?utm_source=dtvms&utm_medium=referral&utm_campaign=partnership Deliver a more personalized experience for your leads and customers with our vendor partner covideo https://www.covideo.com/codirect/?utm_source=dealer-talk&utm_medium=referral&utm_campaign=auto Speed up your lead response time with our vendor partner calldrip https://www.calldrip.com/dtvms?hs_preview=xxAwWwPb-72725455961 Convert more website visits with our vendor partner runmylease https://www.runmylease.com/lead-generation-tools.html Highlights: 00:00:00 Introduction 00:01:45 Automotive News 00:15:50 Go Voice Your Opinion 00:16:19 Blog Post of the Week 00:24:55 Ben Gay III "The Closer" 00:28:42 Zig Zigler 00:33:16 Napoleon Hill 00:46:29 The Power of Public Speaking 01:07:11 The Power of Scripting 01:12:31 How to Get in Contact with Ben Connect: Ben Gay III: https://bfg3.com/ LinkedIn: https://www.linkedin.com/in/bengayiii/ Facebook: https://www.facebook.com/ben.i.gay.1 Twitter: @bengayIII ---- You can reach the Dealer Talk Team anytime at: https://dealertalk.io/ Herb Anderson: https://stan.store/DealerTalk Charity Ann: https://stan.store/Yes-i-cann Thank you for tuning in, and as usual, we will TALK later! Subscribe to My Channel: https://www.youtube.com/channel/UCFzze5QDo48HAS2K1kc83Tg *********************************** Follow the podcast here: https://podcasts.apple.com/us/podcast/dealer-talk/id1425674535 ***********************************

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Jim Flint: How to Be a Car Dog Millionaire

Jim Flint: How to Be a Car Dog Millionaire As President and Found of Local Search Group, Jim Flint is widely recognized as a thought leader in sales, marketing, and advertising. Join us as we hash out what business development, marketing, and sales truly are and how we can bridge the gap between the three. Also, don’t miss a chance to purchase his book “Car Dog Millionaire.” **For the information discussed by Charity in the Automotive News, go here: Dodge Concept Car: https://www.forbes.com/wheels/news/dodge-charger-daytona-srt-ev-concept-the-future-of-mopar-muscle/ Mortgage Cancellations: https://www.cnbc.com/2022/08/16/homebuyers-are-backing-out-of-more-deals-as-recession-fears-linger.html **For Blog Post of the Week, go here: https://dealertalk.io/blog/ Get more leads with our vendor partner FourEyes: https://lps.foureyes.io/free-trial?feac=ALL6TT Create a better online experience for your service customers with our vendor partner, Fixedops Digital: https://www.fixedopsdigital.com/online-marketing-solutions-for-your-fixed-operations-department/?utm_source=dtvms&utm_medium=referral&utm_campaign=partnership Deliver a more personalized experience for your leads and customers with our vendor partner, Covideo: https://www.covideo.com/codirect/?utm_source=dealer-talk&utm_medium=referral&utm_campaign=auto Speed up your lead response time with our vendor partner, Calldrip: https://www.calldrip.com/dtvms?hs_preview=xxAwWwPb-72725455961 Convert more website visits with our vendor partner, Runmylease: https://www.runmylease.com/lead-generation-tools.html Highlights: 00:00 Intro 03:56 FourEyes 08:04 Automotive News 18:07 Submit Your Questions 18:50 Blog Post of the Week 27:35 Jim Flint 35:00 Business Development and Leads 45:41 Secret Shopping Dealers as Training 58:54 Vehicle Pricing 1:10:26 Marketing Thought Exercise 01:23:31 Car Dog Millionaire 01:27:10 Next Five Years Connect: Jim Flint https://www.jimflint.com https://www.localsearchgroupllc.com/ Instagram:https://www.instagram.com/jimflint12/ LinkedIn: https://www.linkedin.com/in/jimflint/ Twitter: https://twitter.com/JimFlint12 ---- You can reach the Dealer Talk Team anytime at: https://dealertalk.io/ Herb Anderson: https://stan.store/DealerTalk Charity Ann: https://stan.store/Yes-i-cann Thank you for tuning in, and as usual, we will TALK later! Subscribe to My Channel: https://www.youtube.com/channel/UCFzze5QDo48HAS2K1kc83Tg *********************************** Follow the podcast here: https://podcasts.apple.com/us/podcast/dealer-talk/id1425674535 ***********************************

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ASOTU: Creating a Unified Industry

ASOTU: Creating a Unified Industry The entrepreneurial spirit of the automotive industry is the unifying force needed to stay ahead in these unpredictable times. We can't think of a better way to dive into such a pressing topic than with Kyle Mountsier and Paul J. Daly of The Automotive State of the Union. Kyle has been in the automotive industry since 2009. His unique ability to connect people and processes makes him a trusted advisor among Dealer principals, GMs, marketing directors, and auto industry vendors. Through his work as Partner and COO at ASOTU, Founder at Auto Genius, and Co-Founder at Contagious Auto, he has taught thousands through workshops and keynotes at national automotive conferences. Paul has been a part of the automotive industry for 20 years. From selling his first startup to writing his NADA Dealer Academy trusted book "The Automotive Manifesto," his career displays a commitment to the industry that borders obsession. Join us for our Season 7 Premier and help us welcome Charity Ann as our new co-host. We are excited to share some changes this season, including our affiliate partner program. Get more leads with our vendor partner foureyes.io Here: https://lps.foureyes.io/free-trial?feac=ALL6TT Create a better online experience for your service customers with our vendor partner, Fixedops digital. Here: https://www.fixedopsdigital.com/online-marketing-solutions-for-your-fixed-operations-department/?utm_source=dtvms&utm_medium=referral&utm_campaign=partnership Deliver a more personalized experience for your leads and customers with our vendor partner, Covideo. Here: https://www.covideo.com/codirect/?utm_source=dealer-talk&utm_medium=referral&utm_campaign=auto Speed up your lead response time with our vendor partner Calldrip. Here: https://www.calldrip.com/dtvms?hs_preview=xxAwWwPb-72725455961 Convert more website visits with our vendor partner Runmylease. Here: https://www.runmylease.com/lead-generation-tools.html Highlights: 00:00 Episode intro 4:35 What’s going on in the industry 7:52 The rhetoric that got us to buy-in 16:27 ASOTU is in the house 30:50 Creating a Unified Industry 40:40 The Entrepreneurial nature of Auto-Dealers 58:50 Ad dollars are a tax on your brand 1:10:40 Next five years Connect: ASOTU: https://www.asotu.com/ https://www.asotucon.com/ Instagram: https://www.instagram.com/automotivestateoftheunion/ LinkedIn: https://www.linkedin.com/company/asotu/ Facebook: https://www.facebook.com/automotivestateoftheunion Twitter: https://twitter.com/asotu_ Kyle Mountsier: LinkedIn: https://www.linkedin.com/in/kylemountsier/ Paul J. Daly: LinkedIn: https://www.linkedin.com/in/pauljdaly/ ---- You can reach the Dealer Talk Team anytime at: https://dealertalk.io/ Herb Anderson: https://stan.store/DealerTalk Charity Ann: https://stan.store/Yes-i-cann Thank you for tuning in, and as usual, we will TALK later! Subscribe to My Channel: https://www.youtube.com/channel/UCFzze5QDo48HAS2K1kc83Tg *********************************** Follow the podcast here: https://podcasts.apple.com/us/podcast/dealer-talk/id1425674535 ***********************************

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Lou “The Car Guy” Ramirez: Honesty In the Car Biz

Foureyes 60 day trial, click here: https://lps.foureyes.io/free-trial?feac=ALL6TT Lou "The Car Guy" Ramirez: Honesty In the Car Biz **************************** Follow the podcast here: https://itunes.apple.com/us/podcast/dealer-talk/id1425674535?mt=2 **************************** Welcome back! Wow, another season. I am excited to be back having great conversations and learning from some fantastic people. Season 6 is opening with Lou Ramirez, A.K.A. The Car Guy, and what a way to get it going. Lou is one of the most hardworking people in the business! I cannot wait for you to learn about his journey and the insights he shares in Episode 1. Here is how you can connect with Lou: LinkedIn: https://www.linkedin.com/in/lou-ramirez-508246198/ Website: https://carguycoffee.com/ Mobile: 270-268-5386 A special shout-out has to go to https://foureyes.io/ for partnering with me this season! Together we are helping dealers across the country leverage their website data to more efficiently connect with buyers. You can sign up for a free 60-day trial here https://lps.foureyes.io/free-trial?feac=ALL6TT Noteworthy time highlights: 11:06 the positive side of COVID 22:16 The salesperson perspective during these times 30:16 Customer Service is the bottom line 36:00 Strategy for current market value spike of inventory 41:00 What is the trade-in plan 47:32 Next five years Also, don't forget to check out the Dealer Talk podcast on our website and on the following platforms: Website: https://dtvms.net/ Facebook: https://www.facebook.com/Dealertalk/ Instagram: https://www.instagram.com/dealertalk/ YouTube:https://www.youtube.com/channel/UCFzze5QDo48HAS2K1kc83Tg?view_as=subscriber Twitter: https://twitter.com/TalkDealer LinkedIn: https://www.linkedin.com/in/herb-r-anderson-mba-503546b/ Thank you for tuning in, and as usual, we will TALK later!

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Fred Lennartz: Sub-Prime Hero

Subscribe to My Channel: https://www.youtube.com/channel/UCFzze5QDo48HAS2K1kc83Tg?view_as=subscriber ************************************* Follow the podcast here: https://itunes.apple.com/us/podcast/dealer-talk/id1425674535?mt=2 ************************************* Fred Lennartz: Sub-Prime Hero Welcome Back! Tune in to our last episode of season 5, man; I can not believe that I have been able to keep this going for this many seasons. What a great guest to close things off! Non-other than Fred Lennart's, the "Sub-Prime Hero," what can I say? Great conversation, and you need to listen to the whole thing! By the way, if for some insane reason you are not listening to the #carguycoffe podcast, STOP1 what you are doing and go check it out right now. Time Highlights: 10:00 Why process can help us regain market share from Carvana and Vroom 19:00 How has covid impacted sub-prime lending 27:00 How banks have reacted to the market conditions 31:00 Fred's perspective on starting the #carguycoffee podcast 41:40 Podcasting for dummies (LOL) 44:30 #carguycoffee podcast in Digital Dealer 49:10 Fred's five core values 51:17 Five Years Website: https://carguycoffee.com/ Podcast: https://podcasts.apple.com/us/podcast/car-guy-coffee/id1495594687 Connect with Fred here: LinkedIn: https://www.linkedin.com/in/fredrickl/ Facebook: https://www.facebook.com/subprimehero Mobile: 270.872.9277 Email: [email protected] Also, don’t forget to check us out at our website and on the following platforms: Website: https://dtvms.net/ Facebook: https://www.facebook.com/Dealertalk/ Instagram: https://www.instagram.com/dealertalk/ YouTube: https://www.youtube.com/channel/UCFzze5QDo48HAS2K1kc83Tg?view_as=subscriber Twitter: https://twitter.com/TalkDealer LinkedIn: https://www.linkedin.com/in/herb-r-anderson-mba-503546b/ Thank you for tuning in and as usual, we will TALK later!

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Felicity Marontate: Retention After COVID

Subscribe to My Channel: https://www.youtube.com/channel/UCFzze5QDo48HAS2K1kc83Tg?view_as=subscriber ************************************* Follow the podcast here: https://itunes.apple.com/us/podcast/dealer-talk/id1425674535?mt=2 ************************************* Felicity Marontate: Retention After COVID Welcome Back! Are you thinking about how last year's events have impacted your customer loyalty? If you have not done all that you can to educate and inform your customer base during these times, you will probably be lighter on the DMS side when the dust settles. Check this very insightful conversation with Felicity where we talk about what customer retention means now. Time Highlights: 07:00 The reward of helping others 12:00 Why do dealers lose customers during these times? 24:00 Think about future business as well 27:00 Target the right audience with the right message 34:00 Reward loyalty 37:00 Why omnichannel is the way of the future 42:00 Build your brad 48:00 Next five years Connect with Felicity: LinkedIn: https://www.linkedin.com/in/felicity-marontate-3033b7139/detail/contact-info/ Website: https://vicimus.com/ Phone: 416.504.7038 Also, don’t forget to check us out at our website and on the following platforms: Website: https://dtvms.net/ Facebook: https://www.facebook.com/Dealertalk/ Instagram: https://www.instagram.com/dealertalk/ YouTube: https://www.youtube.com/channel/UCFzze5QDo48HAS2K1kc83Tg?view_as=subscriber Twitter: https://twitter.com/TalkDealer LinkedIn: https://www.linkedin.com/in/herb-r-anderson-mba-503546b/ Thank you for tuning in and as usual, we will TALK later!

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Daniel Bompadre: Bottom-End-Conversion

Subscribe to My Channel: https://www.youtube.com/channel/UCFzze5QDo48HAS2K1kc83Tg?view_as=subscriber ************************************* Follow the podcast here: https://itunes.apple.com/us/podcast/dealer-talk/id1425674535?mt=2 ************************************* Daniel Bompadre: Bottom-End-Conversion Welcome Back! This week we talk to Daniel Bompadre from Fusion Zone Automotive and it is a great conversation. Not only are you in for a value-packed session but it is our 100th episode! It's been a few months since we recorded our last sessions and I can't think of a better way to get back to learning than this conversation. Time Highlights: 09:00 The future of third parties and the impact for dealer digital presence. 18:00 Why behavior is the best metric to look for and not traffic. 20:00 Why we need to have a true analytical position within each dealership. 25:00 Be careful of bundles, you might be duplicating efforts. 33:00 SEO vs. SEM for long-term success. 45:00 The importance of reviews and responding to them 56:00 Brand message is the key Links to learn more about Fuzion Zone: https://www.fzautomotive.com/ Demo: https://www.fzautomotive.com/contact/ Connect with Daniel: LinkedIn: https://www.linkedin.com/in/daniel-bompadre/ Email: [email protected] Also, don’t forget to check us out at our website and on the following platforms: Website: https://dtvms.net/ Facebook: https://www.facebook.com/Dealertalk/ Instagram: https://www.instagram.com/dealertalk/ YouTube: https://www.youtube.com/channel/UCFzze5QDo48HAS2K1kc83Tg?view_as=subscriber Twitter: https://twitter.com/TalkDealer LinkedIn: https://www.linkedin.com/in/herb-r-anderson-mba-503546b/ Thank you for tuning in and as usual, we will TALK later!

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