“Imagine what sales would be like if nobody had to choose which side of the gray line to be on, and everybody was just ethical. What would we all be doing as it would completely shift the industry in such a positive manner? We should definitely be focusing on that trajectory.” -Charity Ann
Season 8 Special Episode: Women in Automotive Podcasting shares the experiences of Kaylee Felio, Elena Ciccotelli, Charity Dunning, and Charity Ann as they navigate podcasting within the automotive industry. We talk about how it has helped us grow our personal brands, taught us more about the electric vehicle space, allowed us to showcase individuals who don’t normally have the opportunity to speak, and helped promote the incredible automotive industry we have grown to love. We also discuss some of the gaps in the podcasting space for automotive and our favorite AI’s.
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📞 Connect:
Kaylee Felio: The Parts Girl Podcast
Elena Ciccotelli: EV’s for Everyone
Charity Dunning: What the Fixed-Ops
⏰ Highlights:
00:00 Introduction
04:34 Managing a Career and a Podcast
13:40 How Do We Bring People to the Automotive Industry
21:10 Professionalism and Recruitment
28:35 What the Consumer Wants
35:30 Using AI’s to Help in Podcasting
43:00 EV Conspiracy Theories
47:50 Next Five Years
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Transcript:
Women in Automotive Podcasting
Intro 00:00
Welcome to the show. We hope you have a blast. Thanks for making time for the dealer pod. Another business leader here’s a penny for you to say no regular conversation at that dealer.
Charity Ann 00:12
Hello everybody. Welcome to the dealer talk podcast. I’m your host, charity herb is not with us today because we are going to do a special episode. Women in automotive and I kicked him out so we are going to quickly introduce each one of our guests we have another charity on here too. So that’ll be fun. Well, up with a way to announce each other but why don’t you charity? Why don’t you start?
Charity Denning 00:47
Sure. Um, my name is Charity Denning I am the Chief Marketing Officer at fixed ops marketing.
Charity Ann 00:57
And Kaylee
Kaylee Felio 00:58
so I’m Kaylee feel you? People know me as the parts girl. I’m the Sales and Marketing Manager at parts edge.
Charity Ann 01:08
And it’s Elena or Elena.
Elena 01:11
Elena? Yes, you got it. Elena Chica tele vice president of the automotive practice at Teleperformance and the host of the EVS for everyone podcast. Can we shout out our own podcast? Is that allowed or
Charity Ann 01:23
can absolutely vary? Yeah. Does everybody have a podcast? We I think we all do. Mine. Yeah,
01:36
what the fix? WTF.
Charity Ann 01:43
I love it. How long have you guys been podcasting for?
01:49
I’ll go first. So I started my EVS for everyone podcast just last year, but I’ve been podcasting since 2019. So that another podcast was called the sidekick central podcast. That’s where I kind of got my feet wet and really fell in love with podcasting and just meeting new people that way. So. So there we go.
Charity Ann 02:10
That’s fun. Kaylee. I know this answer last year, since last year, early last year. And charity.
02:19
Um, I think we started January 2021. I think that’s when we started
Charity Ann 02:26
fun. And does any do you guys have co hosts?
02:29
I do. I do. I am the managing partner of fixed apps marketing. Russell B. Hill is my host. So I’m the co host.
Charity Ann 02:37
Well, I just had this discussion with her like last week. I’m like, so if I’m talking to somebody, are you my co host? And he said, Yes, I’m allowed to say he’s my co host. Because I were on season eight. And he did the first I hopped on as a co host. And season seven, I was doing all the social media in season six, and then I hopped on and see from Season Seven as
03:07
we went through that. We’re like, Are we are we both co hosts? Or are you the house? I’m the co host? Or how does this? Can I just be the executive producer?
Charity Ann 03:19
Right? Do I have to do the social media? Can we pay somebody to do this? So what would you say? What do you think that the thing that you’ve learned the most from? Okay, I’m gonna make this a two part question. Why did you start podcasting? And what have you learned the most from podcasting. Kaylee go first.
03:48
I started. Why did I start it? I was going on a lot of other podcasts. And I realized that, you know, it’d be really fun to be the person asking the questions and getting to know people in the industry. And there wasn’t a whole lot of focus on parts. There’s a lot of fixed apps, there’s not a lot of focus on parts. So that’s really why I wanted to start it. I don’t feel like I talk that much about parts though. Because my guests that come on, we just talk about whatever we want to talk about. Um, but I, I forgot the last part of the question, why I started it.
Charity Ann 04:28
Why and what have you learned? Oh, what
04:31
have I learned? I learned that I can’t do it all. So I quickly learned right off the bat that editing and being the producer is just not it’s just not feasible for my role because I’m also a salesperson and marketing so it just didn’t make sense for me to try to do it all. It was just taking too much of my time. So I learned really quickly to get organized and not do everything. Delegate
Charity Ann 04:59
to get Oregon Nice parts so hard. Like is when you add a podcast on top of a career. It’s like, I just feel as if my brain a lot of times I, my brain feels like a Tetris board. And adding all of those layers feels like those upper levels of the Tetris game when they’re like coming at you so fast that yeah, that’s why my brain feels like
05:31
I think I learned that just like dedicating a day, during the week, just to focus on podcast stuff really helps with like, my brain not being all over the place. Obviously, throughout the week, you’re going to think of ideas and you just write them down. But I like dedicate one day where I focus on the podcast, and actually learn that from charity. Charity done the other chairs.
Kaylee Felio 05:51
Like I remember saying. Owe, so that’s what you do. Charity is one day. Yeah,
06:02
I do. I don’t remember saying that. But oh, wait, yeah, um, I suppose, you know, some, some weeks. It’s just nothing but the podcast, there’s just so much that has to be done. And I wish I could just delegate one day, but I need more time than that. But you know, some ways, we’re just loaded back to back with gas, we’re scheduling them out, you know, in the future. And then other weeks, I don’t have anything and everything is done. So I kind of get to sit back and relax. So. So yeah, I’d really is dependent on what we have going on at the moment. But to answer your question, charity. Sounds so good to say, but I know. We started basically, we wanted to open up our network to more people, we wanted to meet more people, we want to learn about people and see what they’re doing in the industry. And that’s what we strove to do. And that’s what we’ve learned, you know, we’ve learned all kinds of things from from all kinds of different guests. It’s been a great experience.
Charity Ann 07:15
That’s fun, and you have a baby in the background, just so everybody do. That’s totally awesome, by the way, like,
07:23
he’s part of our podcasts.
07:27
Okay, Elena, what about you? Why did you start? What is your?
07:31
Yeah, yeah. Um, so I really found that, especially with all of the headlines that we’re seeing about EVs and electrification and what’s going on, I just felt like there was a gap in, in a show where it’s conversational, it’s not academic, it’s not, you’re gonna I’m gonna tell you about the one point 21 jigowatts that it takes to charge this vehicle. And I thought that there needed to be a different conversation, a different voice for what’s happening in the electric vehicle space. So I bravely tried to fill that void. And it’s been amazing. It’s been so much fun. I mean, I have to say, if I didn’t have that prior experience, with doing my first podcast, which was really more outside of automotive, it was not automotive focused at all, I wouldn’t have been able to jump in so quickly to EVs for everyone. And to Kaylee’s point about like, I can’t do everything all the time. I was like, immediately, I’m getting, you know, affirm, to just outsource to go and edit for me, I was not trying to take that on by myself. You know, everyone here has other quote, unquote, day jobs, and it was just, you know, I wanted it to be able to be an creative outlet for me, is, that’s where I really, were, I really love it. And I’m sure you know, all of us on, you know, on this call here can agree like that, that element of creativity, meeting new people, especially during the pandemic, like that’s how I met new people was through the podcast. Like, this was a great conversation. It’s cool. We should sometimes you meet in real life. So it’s, it’s been a lot of fun. And I’ve learned a ton of just about the electric vehicle space, which I think is fascinating, and it always growing. So I’m just a huge super fan of podcasting. I just I don’t think that I’ve personally been able to grow my personal brand. Without it.
Charity Ann 09:37
There was at the podcasting convention, there was a lot of focus on building your brand, by through the utilization of your podcast, and I add up until about then, it had always just been this really fun thing that I liked to do and I wanted to do more of and I was getting this constant conversation Shouldn’t back from herb this like, chill out. This is like a process, you need to learn how to build a brand off of this. And I’m like, Let’s go right now. And then I’m hearing that from other people other than the person who is trying to teach me how to podcast was constructive,
10:22
but it’s good that you have that it’s good that you have that enthusiasm, though because to what charity D was saying, like there are some weeks where it’s like, there’s nothing to do like you don’t have a guest scheduled but that’s what’s like, the enthusiasm has to like keep your, your motor go. And yeah, for sure. You know,
10:39
I’d like to add to it’s been really cool to really highlight the guest and like some people that come on the show that don’t normally speak or have the opportunity to speak their mind. I think that’s like probably the most motivating cool part to see them shine and like put a light on them and say, like, look at this awesome person. Look what they’re doing. I think that’s what I’ve loved the most about it.
11:04
Yeah, there’s a lot of really interesting, really cool people in the automotive space. And they’re all doing so many different things. It’s it’s really rewarding having a podcast and meeting all these different people.
Charity Ann 11:17
Oh, for sure. I. So I work in my whole career, I’ve worked in a single point market. And I started as a receptionist, and then worked my way up. And so everything was just, it’s this is my job, I go into work, I do my job, I go home. And then I started dabbling in expanding outside of that into the actual world of automotive. And it’s massive. And I love it so much that now now I’m hooked, for sure. But I would never have learned any of that stuff if I hadn’t have taken the opportunity to start investigating the podcasting world for automotive. And, you know, that was like 10 years ago, there was not very many podcasts back then, let alone automotive podcasts. And most of them were run by guys talking about classic cars.
12:19
things. So I would like more women in automotive need to have podcasts.
12:26
And like now, there’s so many it’s like, how do we use? Like, how do you prioritize listening to them? All right, like there’s just I have a running list all the time. I’m like, oh, there’s a new one. I gotta listen to that. See what they’re doing? Because it’s just, it’s really cool to see so many in the auto space, adopting podcasting. And that’s how we get our message out there, right to show how awesome it is to work in this industry.
Charity Ann 12:50
For sure, what do you think some of the things that what are some of the areas that were missing in podcasting in the automotive space? Herb speaks Spanish. So I’m calm. I’m I’m currently on a. There’s a huge gap right there. There isn’t Spanish podcasts for automotive at all. And so I’ve been investigating that one a lot. What are some of the ones that you guys have been noticing? Have you noticed any?
13:25
Well, I can think of a topic that I it’s difficult as an automotive podcast to get outside of automotive. I have a cow over here. But I mean, like how do we teach people that? You know, this is a great industry to work in? How do we reach outside of automotive to those people that might consider it a career?
13:50
Like making like a career type podcast? You know, April, April Palmer has a live I don’t know if it’s a full on podcast, but she does a live about the current. I don’t know what it’s called. But basically, you’re the current highlighting people that may be looking for careers or jobs. Like that might be something that that we’re missing of just like talking about the career opportunities.
Charity Ann 14:15
So she does. She does lives where people who are looking for jobs, she like interviews them live
14:22
things, so that’s kind of cool. Yes, it is very cool. She’s awesome.
14:28
That’s clever. Yeah, this do people get jobs off of it? I mean, obviously.
14:36
It’s called the talent pool. Yeah. So I don’t know if she takes those recordings and puts them into a podcast form but she does lives on LinkedIn. So because you want like the current auto pool, like people,
Charity Ann 14:53
because that really is fine. It’s frustrating. You hear people Always that’s, I mean, I’m one of them that say, I, they just fell into the automotive space. And we, it would be really nice if people intentionally ended up in the automotive space, if there’s our careers paths were highly professional people aiming for this instead of Wall Street, you know. And but changing the narrative that we have within the sales world and the automotive dealership world that comes first. And that’s podcasting helps to do that. But then how do we how do we propel that forward? How do we create that voice? Moving forward?
15:44
I think it starts with the schools with schools, high schools, trades. I don’t know who creates those. But yeah, I guess it would start with a dealership, go in their area, you know, offering courses, I guess, on you know, the different areas of the business to be it’s a trade, right? Because you don’t go to school to work at a dealership.
16:12
Right. And, uh, you know, those of you remember going to those career events in high school where, you know, and you’d go to their booth and they’d have like, a couple of fliers or something, and it would be really lackluster. I think that would be a good place to start as being more exciting in automotive and really show people all of the great things that we have in this community.
16:36
Yeah, and also to, I would take it in a little bit of a different direction to it just I go to a ton of conferences, right. And so now for the first time, CES, which is always the Consumer Electronics Show, CES in January, every year, it’s now become in the automotive show, like consumer, like, CES is a huge, huge deal. So if people were like, Well, probably not now, or like, oh, I want to work in tech, maybe not at this, like current juncture. Like, just because we in the tech world right now, and just the, the gigantic like cluster that’s happening there. But, you know, it’s I think it’s notable to say, you know, all the OEMs are represented at CES now, you’ve got all the really latest and greatest technology, right, which has, has drawn me in so the automotive industry, right. And, and I think CES is now the new auto show, right? And I think, as we move into a world where it doesn’t matter, the propulsion method of the vehicle, it could be hydrogen could be electric, it could be a slide doesn’t matter. I think people are now starting to realize like, wow, this is, this is such a huge, huge industry. So I thought highlighting ces because of the fact that such a gigantic show, that, you know, people from all over technology are attending Automotive is front and center. I think that that makes a statement.
Charity Ann 18:09
Right? And it pulls those, you’re right, post those careers and, and, and the way that cars are being built, now any automotive is being built, and the technology that is is going into them. I mean, where else do you see that kind of stuff?
18:26
For sure. And I think it’s a huge, huge attractor, right? As a way to say like, you know, there, there’s this really cool photo that I always like to reference. There’s a photo of Fifth Avenue in New York City, I think, right before Henry Ford came out with a Model T, and it’s just all like, horse and buggy, just horses, cat. And then the Fifth Avenue was like a year later, just like all Model T’s right. So then the idea is okay, well you’re gonna wake up the next morning. Evie adoption. Yes, it’s gonna take a while, right. Everybody has their own opinion on you. I’ve talked to a lot of people about this. And I think we’re gonna wake up and it’s like, oh, wow, okay, it’s now it’s not just in the gas station, like, how how can I be a part of this quote, unquote, disrupter. So I said probably a lot of triggering things for people just then because people have, but the one thing is that people have very strong opinions of add electrification, like that’s, I mean, for me personally, that’s what keeps the show very interesting.
19:39
You know, when you were talking about that, it just made me go back to I don’t know if anyone watches 1923 It’s like the Yellowstone you know, all those spin offs. And in the show, it’s like they kind of show that where the Cowboys are riding the horses and then they’re adopting like the the what did they call them there? Did they call them cars back then? I don’t know, buggies.
20:03
They’re like, yeah, the buggies. But
20:05
in the show, it’s like talking about how, you know, they’re like electricity in the house or this washing machine wash your clothes. And it’s like, they show the people like, being reluctant to it like, you know, that’s not why would we do that? It’s the same thing that’s going on. It’s just,
20:23
yeah, yeah. Yeah, it’s just it’s so fascinating. And that’s why going back to the original, we I took us down a rabbit hole. Sorry, yes. But I think going back to your other question charity about like, what, like, what’s the gap? Like, what’s missing in automotive? Like, people need to see just all of the technology and all of the opportunity, because there’s a ton, there’s a ton of opportunity in automotive,
Charity Ann 20:52
oh, I’ve worked for dealerships that have entire IT departments that are focused on building programs and building software. And that’s incredible. And not the kind of area that somebody who’s in college is going to think you know, what, I want to go into the automotive space and build software for them. But anybody on the vendor side knows that the automotive space is incredibly lucrative, and dealerships are more than happy to try something new out, you know, and you’re right, that’s a really good area to look at. And recruiting out of that area is probably a great space to Oh, yeah, yeah.
21:38
And people that work hard can make so much money in automotive without having, you know, high college career or years and years of experience, just working hard will get you so far in
Charity Ann 21:51
automotive, right. But then imagine if you, you took the work ethic, and you added that level of education and professionalism that comes out of higher education. Well, where could we be? Well, I was talking to a friend the other day about ethics and the automotive space and in ethics and sales, and he had said, well, everybody walks the gray area all the time. And that’s not just in automotive sales, like if he used to do the door to door style, pest or solar or whatever. He says, it’s always a gray area, and you have to choose which lime and I suppose imagine what sales would be like, if nobody had to choose which side of the gray line to be on. And everybody just was ethical? What would we all be doing? Like it would completely shift the industry in such a positive manner? And I we should definitely be focusing on that trajectory. And that needs to be the conversation that we have, whenever we’re talking on podcasts and my very humble opinion.
23:04
Ethics is a big deal. Yeah.
23:06
I think so. And there’s a lot of language around and I’m sure everybody’s familiar with as you’re scrolling your LinkedIn feed, you see all the messages of transparency and we have this this new XY and Z widget that’s going to give you transparency and we’re because they’re your right charity, like it there. It’s this Swiss almost like this shadow or this a misconception I think really to, to get over that stereotype of just well. Automotive is is is sleazy, right. But But, but there are really good like, everyone that I’ve met in automotive, like present company included are lovely people, like genuinely lovely, authentic will help you out if you are in a pinch, lovely people. So it’s like, it’s this weird contradiction in my brain, where I’m always having to go like, yeah, maybe the public perception is this way. And, you know, I obviously we have some work to do in automotive, but I just keep going back to the fact that like, like, I met my husband because of automotive and it’s the most wonderful people work in this industry.
Charity Ann 24:27
Well, and because a lot of people you know, the flip side of that is when when you stumble into the industry, because of need and desperation a lot of times. I think that that breeds a certain amount of understanding for the human experience. And the second chance and a lot of people in the automotive industry are incredibly motivated to give back and incredibly motivated to give a second chance at that’s really important aspect of the industry as well. I think that sometimes that gets people in trouble because they give too many second chances. But, yeah,
25:12
that makes sense. Well, and we have where there’s years and years of the, we want to call it sleazy auto motive, you know, where that’s just the perception. And, you know, the older generation is teaching the kids, you know, the younger generation, what they went through. And it’s, you know, Domino is going down where it’s not quite like that anymore. And because that, I mean, isn’t that what we learned? We learned from our, your, our elders, and their experience was the sleazy, you know, auto business.
Charity Ann 25:49
Right? No, I totally agree.
25:52
Yeah. But I also think, though, to like, just to pull like some current events into the conversation a little bit like what we see kind of what is happening, or what was happening, like, a couple months ago with, with Carvanha, and room and companies like that. It’s like, Yeah, you can’t really, you know, for the longest time dealers on the retail side are saying, well, oh, you know, that’ll never work. It’ll never can see, look, it didn’t work. But then when you take a step back, you can also say, Yeah, but they’ve changed the customer expectation and the customer experience for forever, right? Because now people are, you’re seeing like that whole omni channel experience of where you’re starting your customer journey. So folks are now saying, Yeah, wow, okay, I expect this part of the process to happen online, I expect this part of the process, we’re okay, maybe I’m gonna have to go see a person. But I think like, folks in this year were like, a little bit too. Like, eager to jump in and like, see, it didn’t work out, like see what happened. But I really do. I mean, just from my own personal experience, I did sell a car at the height of the bubble, which was amazing. And I had a really good experience just like selling this vehicle to Carvanha like, I don’t even want to tell you live check that they caught me for my 2014 Ford Focus but like that experience was amazing. Right so now I think the more an entrance light and call them disruptors, call them whatever you want. I think that also attracts talent that attracts, you know, folks that want to be in mobility want to be in transportation vehicles, right. And I think it’s, it’s just a really, we’re just in such a really interesting time right now. Definitely. That’s why I just, I love, love, love all the different, you know, opinions that are coming at us. And like I said, headlines, I just, it’s fascinating.
27:57
So there was, go ahead.
28:01
Well, one thought before you move on, there is there’s definitely that idea that there’s room for technology and growth and automotive, but it doesn’t seem like anyone has quite figured out that puzzle piece yet. But, you know, seeing what happened to Carvana, we can see that it’s there’s a need there, but it’s not quite filled yet.
28:21
Well, it’s because the Carvana of the world, we’re not dealers, like dealers are not going to go away, but that the process of what they were trying to do is what the consumer wants, I think is most people want that. Um, and so I think if dealers were to adopt more of that style, it would work. So instead of focusing on the fact that it didn’t work, figure out how we can make it work. Because dealers are a lot more
Charity Ann 28:47
Yeah, I think that I personally think that consumers want a personal experience. And I that’s not going to go away anytime soon. And that’s probably one of the one of the biggest gaps is because Carvanha wants to give zero personal experience and the dealership wants to give like 100% personal experience. involved
29:13
also like kind of meeting your consumer in the middle to like, figuring out like, who wants more of a personal and who wants more of just completely online or whatnot, like having figuring out those different processes and then like having a, I guess, an org chart or maybe like format to not trying to do a one size fits all kind of like
Charity Ann 29:37
having having processes for the different nuances of the consumer of today. I mean, when we go back to the the Model T’s there was how many options like 1213 Maybe
29:54
it had like, yeah, like, I think for a little bit I mean, Ford had the monopoly on went for a while, right? And then I don’t know what the other models were that came into the Yeah. So yeah, it was It wasn’t very manly, how much of a choice, this is what you get it was your model T or your horse, your budget.
Charity Ann 30:15
And then the changes were like, you know, you could have two colors, choices instead of one. And obviously, as we expand on what we can and cannot put into a vehicle, we have got to expand on how we approach that with our customer base. Yeah. So one of the things that you said a minute ago, Elena, my best friend lives she South African she lives in, in Mexico, and probably would be horrified with how much I talked about her on the podcast. She says that Americans have a really weird relationship with failure. Because as you were talking about Carvana, and you know, everybody’s like, well, we knew that they were going to it wasn’t going to work, it wasn’t going to work. But what did they do? Did they fail? Or did they create a conversation and momentum to move us forward? Is that failure? Because I don’t I don’t see that. And
31:19
I love the way that you frame that though. Charity, because it’s like, is it Mo? Is it conversation and momentum? Yes, absolutely. 1,000,000%. And I think, to everyone’s point that we’ve already just established, like, there, there is a way for for entrants, or new entrants into the automotive ecosystem to really just challenge the status quo. Right. And I think with all of this new, you know, we’ve got machine learning, chat, GBT, you know, it’s not about every five seconds. I fit. Yeah. Let’s talk about that. Like every five seconds, I feel like I’m reading about a new generative AI tool that I need, that I need to start, like investigating and see. Right. So it’s, you know, no matter what the industry is being hit with, it’s always a great way an opportunity, I think, an opportunity to open up the conversation and just say these, you have to move forward, like you cannot just stay stagnant. Well, this is how complacent is the word that I’m looking for a complacent attitude of the way. Well, this is how we’ve always Yeah, this is how we’ve always done it, guys. We’ve always done it this way. There’s no other way. Yeah, if nothing else, yeah, right, exactly. Like there’s no progress.
32:51
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33:17
Since Kaylee’s so excited.
33:18
Well, I’m so excited
33:20
to talk about it. Now, why are you so excited? QE.
33:23
Okay, so I’m like, I’m always like, when new things happen. I’m a little bit like, I’m a person that’s like in the middle. Like, I’m never like, Oh, I hate it. Because I’m like, Okay, I gotta learn about it. I got it. I have to hear from other people. Like, what’s working for them? And so when I first heard about it is when I went to business, bourbon and cigars, I was like, What is this, I’ve even heard about this. And my thought of it was like, Oh my gosh, she’s just going to create all this content, people are going to copy and paste and we’re just gonna become like stupid, basically. But once I learned more about it, it wasn’t, it wasn’t really about just putting something in there and getting content or something. It was more about kind of trying to like, figure out the best words to describe it, like drilling down into, like, really creative. Like, I feel like I’m using it to be more creative. I think because I’m, I’m a content creator. And I’m working on multiple different things. And I feel like it’s just allowed me to really expand, I think,
Charity Ann 34:29
because there are times when you’re trying to create content. And if I have to say that this incredible new vehicle one more time, right? And you’re like, how do I say this? Without saying this? I’ve like, I’m not Shakespeare, I don’t have the entire dictionary memorized. So I need more words to chat GPT I can put it in there and it’ll pump back something with different words and I’m like, Oh,
34:57
I went like yeah, I’m like, Oh, that’s good. Hi, I’m Gina your that we’re gonna like, you know, is it gonna make us lazy? Because we’re not like thinking but then I’m like, no, because you take that and you’re like, Well, how could I make this better? It’s not just taking it and pasting it in. So yeah, right.
35:20
I think it also it helps you iterate on a thought, I think we have. Again, we’re all content creators here. And we get into our own drudgery a little bit. So and this is what’s interesting, too, about the different various prompts that you can have it do. You can say, alright, well, this phrase, this, maybe will say, a competitive analysis that I need to do. And then you can say, all right, well, help me formulate this competitive analysis into an engaging interview with charity and engaging interview with Kayleigh and then like, put their LinkedIn by like, that’s, that’s some crazy sophisticated stuff. But it’s yeah, it helps you iterate. And, you know, there is a conversation happening, like the machines are coming for our jobs like the robots are taking over. But I, I think it’s, it’s a if, if we’re all kind of like, responsibly, making things Oh, there’s the baby. We’re responsible. And you were using it in a creative in a creative, iterative way. Yeah. I mean, I’m all for it.
Charity Ann 36:37
Go ahead. I’m just I was gonna say one of the things that I really like about it is that it can help you do research. So you can say, hey, I need the top five ways that people struggle with creating or with titling their vehicle. And it boom, boom, boom, boom, where did you get that from? Well, okay, so this state does this. And this state does that. And I’m like, the, how much time did I just save myself? That trying to find it?
37:08
It’s, it’s making us work faster. And that’s the whole thing that we’re going we’re using tools to make us better and work smarter. And it’s like, because I go back to the lazy thing, because I have kids. And you know, I think there’s rumors about like kids writing, you know, homework and doing, you know, not really, so there’s that fear, but then it’s like we’re doing the same thing. They could use it for research and really, you know, expanding on the way that they’re doing their homework. I don’t know or even heard it from them.
Charity Ann 37:42
Take the content that I’ve written them, I throw it in there. And then I say, Well, you please fix the grammar. Oh.
37:50
Have you? Have you guys ever tried to, like, alter the tone of the of the text? You say make it sound but yes. Yes. Entertaining? So fun.
Charity Ann 38:08
action oriented? Yeah, that’s hilarious. It’s so fun. Is it action action oriented, you’ll be like, Hey, take this automotive content and make it action oriented, and you’re gonna get revenue up for.
38:29
So I’ve used it so many times that I get kind of the same things over and over. And I wonder, Am I just asking the same questions in different ways. And so I haven’t found it very successful as making content, I find it kind of generic, even though if I even if I make it drill down into, but that’s my experience with it. And it’s not that much experience. Oh, I
Charity Ann 38:55
definitely think that there’s a generic aspect to it. If you don’t quite know how to ask the questions, and I don’t know how to ask the questions.
39:02
It’s the questions. So making that and tweaking it and then putting it back in and it like learns your tone. Is that what you’re gonna say? Maybe I don’t know. Sorry.
39:12
Yeah. And also, I was gonna say to their So aside from chat, GBT, and I don’t have a sponsorship with this company at all, although I should, but there’s copy.ai. So to charity D what you were saying it? It does a much better it’s less repetitive. It’s it actually will help you with prompts also to along the way. But yeah, it it’s it works in the exact same way. You just open up like a new chat window and follow the prompts. But it’s a little bit I find it to be a little bit more robust. And they also list the source links in there. So you can click on it to go back and see like where did they pull this information from? So and it’s called, I should copy that am I hope you thought go ahead and sponsor the show coffee.ai. Go ahead. And it’s free. It’s free. It’s free. It’s free.
40:11
You guys see Google’s new AI that they’ve just released, they released a video on it. And it’s supposed to summarize your email, like an email string. And I’ll summarize it for you. It’ll create a quick response that you can give back. So it’s Google’s jumping in to compete with this, you know, on this AI? No.
Charity Ann 40:32
Okay. So my criticism there is they’re going to jump into AI and they haven’t figured out how to organize my email better. Like, come on, focus
40:44
going on. Okay, it’s chat, GBT and copy.ai. They’re both free. So my question is, how, how are they making money? How are they going to make money? Or what is
Charity Ann 40:57
Oh, I’m sure that they’re going to come up with a subscription plan at some point.
41:02
They’re, they’re taking all of the information that we’re inputting. They’re just selling it. Selling all of our all of our data. Every year, every prompt. Exactly. It’s gonna go through an alley like don’t worry, don’t worry. Yeah. Have you ever heard where they’re making money?
Charity Ann 41:21
Have you ever heard the thing? There’s that says, Don’t do the quizzes online? You know, those? Are you? What, Harry Potter house? Oh, yeah. Because that’s actually tracking you. And it gets all of your data and who you are, so that they can better advertise to you?
41:39
Oh, yeah, that’s Google’s whole thing. They just want to advertise to you. And like, if you’re looking up some sort of disease or something in healthcare, you’re just gonna get the same things over and over and sponsored content. Whereas I think I’m hopeful that AI will be like, you know, they’ll go into studies and stuff and be more detailed about what you’re looking for. Not just whatever’s for sale on the internet today.
42:05
Right? For sure, I don’t I don’t think the story is still being written there. We’d like to think we can evolve asked just the the quick sale.
Charity Ann 42:18
Well, I mean, what did they value adds had to be valued at something stupid. Stupid. Yeah. Hi. I really wonder if I can look it up. Look it up. What’s
42:31
use chat, GBT just ask it. How much is that?
Charity Ann 42:35
Do you think that it’ll tell you GPT was 29 billion?
42:41
Yeah, billion. Yeah.
Charity Ann 42:43
No, I Okay. So I have one more question. And then we’ll, we’ll, I’ll ask the big question. And this is actually probably a dumb Evie, question for you, Elena. So there was a huge rainstorm here, the last couple of days and a lot of water on the roads and the conversation came up about EVs in water. What’s the ramifications of that? I mean, obviously, the conspiracy theorists and me is like, are you gonna get electrocuted all of the cars ever dies?
43:25
You’re gonna be like, like Doc Brown and back to the future, like all crazy standard. And that’s exactly what’s gonna happen. Yeah, so I am not I’m not an engineer by any means. But I did I interviewed the CMO of y TriCity, so why TriCity does wireless charging so instead of you plugging your vehicle in, what they’re doing is they’re working with all the different OEMs there’s a plate underneath of the vehicle and you basically drive over top of the wireless charging mechanism. And so what she was explaining to me because my question was, alright, well, whether it’s going to snow, it’s going to rain, it’s going to there’s the elements outside, how does that affect the charging she’s like doesn’t doesn’t affect it at all we had she’s giving me all the research all of the the technical engineering, but I will save you from that boring part of it. But the bottom line was that we she’s like we work with municipalities to install these wireless chargers, like on the road. There’s they’re based out of Massachusetts but they have a really large kind of customer. Customer Base in California. No surprise there. But within the meanest municipalities they were able to to install these like the part of the charger that is next to it. A planter so it’s kind of hidden so it still looks nice. And then in the asphalt is the actual you just drive over top of it. And that’s the the wireless charger. So, but for the vehicle itself, I mean I don’t know, I haven’t heard anything specific from any of the OEMs or automakers regarding it being unsafe and what I mean, of course, if you’re trying to drive through a really gigantic flood, it might shut down but I think an ice vehicle would do the same. So I felt the wireless charging bid was pretty fascinating because
Charity Ann 45:44
like I have a ton of are they planning on putting them right? Yeah, in the asphalt on roads? Like highway that’s freaking clever.
45:54
So white lights when Yeah, that lights? Yeah.
45:58
Yeah. And she said that they what they do is you can take she called it a power snack. I was like, oh, power snack. I’m really good at power snacking. She’s like, No them. Not that kind of power snack. Your vehicle would get just like a little. I was like, oh, like Doritos. No, no, you just drive over and use your car gets a little snack. So obviously I remembered that because I really liked the phrase power snack. Yeah,
46:24
I’ll leave it to the Americans to come up with a food reference.
46:29
Exactly. I latched on to that immediately. I was like, Oh, this is this is my perfect
Charity Ann 46:36
man. There’s just like to be in the again when they came up with that term.
46:42
In there there’s there are so many different advancements that are happening with not even just the charging infrastructure. I did also speak with a a utility power company. They are Kaley. Like you were saying like they’re coming up with roads now for especially for long haul vehicles. Trucks, that they’re now starting to do these highways that have the charging mechanism inside of the road where like which is which is mind blowing. It’s yeah, it’s really, really crazy. The things that they’re attempting to do. So and attempting with with billions of dollars, millions I see. Yeah. Lots of money, a
47:27
lot of infrastructure needed,
Charity Ann 47:29
right? What’s your all those peripheral peripheral industries that come off of the automotive that? That’s so fascinating. I love it so much.
47:42
So I’m saying like, I just love auto because there’s just so many cool things that are happening right now. Yeah,
Charity Ann 47:48
for sure. Okay, so we have a question that we ask everybody that comes on the episode and it’s so well, I guess we’ll take it one at a time. But how do you think we can improve the automotive industry in the next five years? Who wants to go first? Kayleigh I’ll take a shot.
48:17
I think you know, I think we’re doing well when it comes to so many things. But where we’re still struggling is with our reputation with people that are really outside of the automotive community, and they just, you know, they go to the dealership once in a while and they deal with the shady sales guy and, and that’s the reputation that we have. And I think you know, it’s a stereotype at this point, right? And it’s not always like that anymore. In fact, oftentimes it’s not we have great experiences great people really awesome dealerships with a lot of cool facilities. So I think getting over that old reputation especially so that you can appeal to millennials and younger is probably what we need to focus on the most over the next few years. Kaylee
49:14
can you ask the question again, though? So fresh?
Charity Ann 49:18
What how do you can we improve the automotive industry in the next five years?
49:24
Okay, yes. Um, I’m going to add a little bit to charities were the you know, this the reputation but I think where we can improve is is really the customer experience. And if you look at other industries and how we are we’re all consumers we all get those experiences and just getting that from the dealership world. We just tie it all in and because we’re aren’t we already have it and we want it, you know, so I think in the next five years or So the consumer experience is where I think we need to improve. Yeah, on both fixed and sales not just being able to buy a car online, but how we service our vehicles, how we’re communicated with making that process a whole lot easier and educating the consumer. So
50:21
Elena? Yeah, I’m gonna plus one to UK li for CX, because that’s what I do at Teleperformance is Cx all day long. So I’m like, Yes, CX and education. But I also think collaboration or the spirit of collaboration, breaking down some of the silos that exist in all of our organizations, right? I mean, it doesn’t matter if you’re, like we talked about like, you’re working at a dealership, you’re working at a vendor, you’re working at an OEM, it there are so many silos and gatekeepers that exist. It’s like, I think the spirit of collaboration, the spirit of learning, learning from each other, is I think, is how we’re all going to get better. And I don’t think anything can really exist in a in a bubble. Because that’s how you that’s how innovation dies. And that’s how I don’t, especially where we’re heading in the electrification space and in these different propulsion methods. Nobody can operate in a bubble. I think collaboration is going to be key.
Charity Ann 51:28
Yeah, love those. Well, thank you, everybody. That’s it. To our listeners, thank you for tuning in. And as always, we’ll talk later,
Intro 51:40
we only hosted with respect to the vendor LexisNexis we’d also did judo market. We inspected with our DT vendor management.
51:51
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