Welcome to Dealer Talk Podcast, where you’re getting an unfiltered piece of my mind today! Join me as we delve into the ever-evolving automotive industry and dissect some critical shifts that demand our attention.
In this episode, I address a pressing concern: the industry’s overwhelming embrace of digital solutions at the expense of traditional avenues. Are we losing sight of the crucial balance between digital and conventional marketing strategies? I argue that a compelling marketing mix demands a holistic approach that captures consumer mindshare long before they even consider purchasing a vehicle.
What’s particularly intriguing is the recognition of this need by major players like Google and Microsoft. Through groundbreaking initiatives such as Pmax and Microsoft Garage, these tech giants are reshaping the landscape, offering digital solutions that empower dealers to engage consumers preemptively.
But here’s the question: Are we veering off course by abandoning traditional methods altogether? Join me as we explore the nuances of this debate. Do you share my concerns or believe I’m missing the mark entirely?
Tune in to this episode of Dealer Talk for a thought-provoking discussion that challenges the status quo and invites you to share your insights. Let’s navigate the shifting tides of automotive marketing together!
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⏰Highlights⏰:
00:00 Introduction.
03:00 The current transformation
10:00 Why your digital experience needs to match your in-store
15:00 Why has TESLA been successful without the need to advertise (in the traditional sense)
25:52 Why we need to earn mindshare from consumers
27:00 The Power of word of mouth advertising
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