Steve Zabawa – Digital Retail for Auto Dealers

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The first episode of SEASON 5, and we have a new and improved studio!

I am kicking things off with Steve Zabawa, co-owner of Rimrock Auto Group, and also one of the founders of, which in my opinion, is one of the more complete digital retail tools in the market.

I love that car guys for the auto industry created this tool, and it is one, if not the most, complete D.R. tool I have seen.

If you are in the market for a D.R. partner, someone who gets it and knows the day-to-day operation of running a dealer and making deals happen, you need to check this out.

Time Highlights:

4:35 The current landscape from a leadership perspective

10:25 Is digital retail ready for the masses

22:34 Are O.E.M.’s getting in the middle of the deal with D.R.

29:41 How Web Buy baking feature mimics what a finance manager does during the day

43:33 What are the deficiencies of Web Buy as a D.R. tool

You can schedule a demo here

If you want to connect with Steve you reach out to him here:



Email: [email protected]


Also, don’t forget to check us out at our website and on the following platforms:






Thank you for tuning in and as usual, we will TALK later!

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