Steve Powers: Creating Reasonable Industry Expectations

You are currently viewing Steve Powers: Creating Reasonable Industry Expectations

Steve has spent more than 24 years in the Auto industry. The spark happened when he started his career at McDonald Automotive in 1998 as an Audi Brand Specialist. Since then, Powers couldn’t get enough and yearned to learn more and something different. At that point, Steve recognized the importance of diverse experiences and perspectives to drive innovation in the auto industry, and that’s when he became an Audi Sales Manager in 1999. In 2010, Powers became an Audi General Sales Manager and a couple of years later graduated from NADA’s General Dealership Management Academy and was promoted to Audi Denver General Manager.

He was recognized in 2019 as VP of Operations for the McDonald Automotive Group. In 2021, he became a partner of Polestar Denver and a partner with Toyota Greeley, Toyota Ft. Morgan, CDJR Ft. Morgan, and McDonald Mazda North (located in Longmont, CO). He is currently on the board of CADA (Colorado Automobile Dealers Association), a Chairperson of Audi NCM 20 Group, and a member of Audi of America Product.

00:00:00 Introduction 00:02:30 Automotive News 00:30:00 Blog Post of the Week 00:37:00 Steve Powers Introduction 00:41:00 For the Love of ICE 00:43:00 Reasonable Benchmarks 00:48:00 Inflation Reduction Act Expectations 00:57:00 Time Frame for Full Roll Out? 01:03:00:00 Trying to Predict Q4 01:11:00 It Is What It Is 01:20:00 Next Five Years


Steve Powers Connect with Steve through his assistant Cesar at [email protected] You can reach the Dealer Talk Team anytime at

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