Peter Leto – Taking Control of Your Digital Advertising!

You are currently viewing Peter Leto – Taking Control of Your Digital Advertising!

Welcome back to another episode!

During this session, we speak with the CEO of Foundation Direct, formerly the head of the automotive retail division of Google, to talk about leveraging data in the automotive industry, especially during these times. We also talk about digital in general and pose the question: are we overcomplicating things when it comes to marketing in the auto industry?

Finally, we review the power of social media marketing and how much more efficient it is when it comes to connecting auto intenders and in-market buyers with your inventory.

Please, if you liked this episode, be sure to share it – and the podcast as well – with people that can benefit from the information so they can implement it in their day-to-day!

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