Welcome back to another episode!
During this session, we speak with the CEO of Foundation Direct, formerly the head of the automotive retail division of Google, to talk about leveraging data in the automotive industry, especially during these times. We also talk about digital in general and pose the question: are we overcomplicating things when it comes to marketing in the auto industry?
Finally, we review the power of social media marketing and how much more efficient it is when it comes to connecting auto intenders and in-market buyers with your inventory.
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