Welcome back to another episode of the Dealer Talk Podcast (S6E2)! This week, returning to the studio, we have Owen Moon, co-founder of Fixed-Op’s Digital. Owen shares some top insights for the dealer service departments during these unprecedented times!
I, personally, am excited about Owen’s fixed ops video solutions. It’s time we give more personality to the service side of the business, and Owen has some great ideas.
7:04 Biggest impact dealers faced on the fixed ops side during COVID
14:00 The disproportionate balance between marketing efforts for sales and service
21:00 Video marketing strategy for fixed ops
32:00 Traditional marketing place for fixed ops in today’s landscape
36:00 Getting your customer base to schedule more appointments
40:00 Text marketing for the service side of the business
45:00 Next five years
How to connect with Owen:
Email: [email protected]
https://foureyes.io/ for partnering with me this season! Together we are helping dealers across the country leverage their website data to more efficiently connect with buyers. You can sign up for a free 60-day trial here
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Thank you for tuning in, and as usual, we will TALK later!
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