In this session, I have the incredible opportunity to interview Lissette Gole, head of automotive retail for #google, and man what an insight-packed session we had.
Link to the dealer guidebook 2.0 http://services.google.com/fh/files/emails/dealers_guidebook_2.0_narrative_email.pdf
Link to the web developer to the Google My Business API https://developers.google.com/my-business
3:00 Should dealers post content on their GMB related to the current landscape?
8:00 Are you posting inventory, service specials, and parts to their respective GMB’s?
12:00 Why you need to think more local; i.e. searches with the term “near me”
22:00 Google analytics best practices
28:00 Should dealers hire a data analyst for their dealerships?
30:00 How to think about SEM and social efforts together!
32:00 Next five years
How to connect with Lissette:
Email: [email protected]
Also, don’t forget to check us out at our website and on the following platforms:
Thank you for tuning in and as usual, we will TALK later!
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