Lissette Gole: The Google Advantage

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Welcome Back!

In this session, I had the incredible opportunity to interview Lissette Gole, head of automotive retail for #google, and man what an insight-packed session we had.

If you are looking for some tips on how to maximize your #Googlemybusiness (GMB), #Searchenginemarketing (SEM), and your #Googleanalytics (GA), then tune in to the entire episode.

Link to the dealer guidebook 2.0 

Link to the web developer to the Google My Business API

Time Highlights:

3:00 Should dealers post content on their GMB related to the current landscape?

8:00 Are you posting inventory, service specials, and parts to their respective GMBs?

12:00 Why you need to think more local; i.e. searches with the term “near me”

22:00 Google analytics best practices

28:00 Should dealers hire a data analyst for their dealerships?

30:00 How to think about SEM and social efforts together!

32:00 next five years

For more details go to YouTube


How to connect with Lissette:


Email: [email protected]

Also, don’t forget to check us out on our website and on the following platforms:





Thank you for tuning in and as usual, we will TALK later!

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