Welcome Back!
In this session, I had the incredible opportunity to interview Lissette Gole, head of automotive retail for #google, and man what an insight-packed session we had.
If you are looking for some tips on how to maximize your #Googlemybusiness (GMB), #Searchenginemarketing (SEM), and your #Googleanalytics (GA), then tune in to the entire episode.
Link to the dealer guidebook 2.0
Link to the web developer to the Google My Business API
Time Highlights:
3:00 Should dealers post content on their GMB related to the current landscape?
8:00 Are you posting inventory, service specials, and parts to their respective GMBs?
12:00 Why you need to think more local; i.e. searches with the term “near me”
22:00 Google analytics best practices
28:00 Should dealers hire a data analyst for their dealerships?
30:00 How to think about SEM and social efforts together!
32:00 next five years
For more details go to YouTube
How to connect with Lissette:
Email: [email protected]
Also, don’t forget to check us out on our website and on the following platforms:
Thank you for tuning in and as usual, we will TALK later!
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