“JT” Thompson: The Cost of Advertising Price of an Unremarkable Service & Product

The fast pace of our industry makes it difficult to track cost, ROI, and even attribution. Your CRM only gives you so much and the question becomes: How do you bring the ‘data-verse’ together? With this in mind Jonathan “JT” Thompson began to build a platform and process to support dealers and vendors within the automotive industry.

Fill-a-Cart:

https://dealertalk.io/fill-a-cart/

Automotive News Links:

Nissan Lease Pay as You Go:

https://jalopnik.com/nissan-to-offer-pay-as-you-go-lease-options-for-buyers-1849639482

Non-Tesla EV Momentum

https://www.autonews.com/retail/non-tesla-brands-gain-momentum-new-ev-registrations

Stellantis to Pay $5.6 Million

https://www.reuters.com/business/autos-transportation/stellantis-unit-pay-56-million-resolve-california-emissions-probe-2022-10-13/

Carvana Licensing

https://www.autonews.com/dealers/carvanas-michigan-license-remains-suspended-after-court-ruling

Blog Post of the Week:

Is Your Fixed Ops Ready for the Road Ahead?

https://dealertalk.io/is-your-fixed-ops-ready-for-road-ahead/

Get more leads with our vendor partner foureyes.io

https://lps.foureyes.io/free-trial?feac=ALL6T

Create a better online experience for your service customers with our vendor partner FIXEDOPS DIGITAL.

https://www.fixedopsdigital.com/online-marketing-solutions-for-your-fixed-operations-department/?utm_source=dtvms&utm_medium=referral&utm_campaign=partnership

Deliver a more personalized experience for your leads and customers with our vendor partner Covideo.

https://www.covideo.com/codirect/?utm_source=dealer-talk&utm_medium=referral&utm_campaign=auto

Speed up your lead response time with our vendor partner Calldrip.

https://www.calldrip.com/dtvms?hs_preview=xxAwWwPb-72725455961

Convert more website visits with our vendor partner RunMyLease.

https://www.runmylease.com/lead-generation-tools.html

Highlights:

00:00 Introduction

03:40 Fill-A-Cart

04:30 Digital Dealer 2022

19:00 Automotive News

28:20 Blogpost of the Week

32:00 Jonathan “JT” Thompson

41:00 Where is the Disconnect?

49:50 Power and Danger of Data

58:30 Educating the Dealer to Understand the Vendor

Connect:

Jonathan “JT” Thomspon

https://www.amg.team/

https://www.linkedin.com/in/jonathan-thompson-marketing/

Subscribe to My Channel:

https://www.youtube.com/channel/UCFzze5QDo48HAS2K1kc83Tg?view_as=subscriber

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