Welcome Back!
This week I interview Jason Knight one of the founders of LotLinx and we are talking DATA like nobody’s business. Make sure to tune-in to the whole episode for some actual tips and best practices that you can leverage at your store.
Time Highlights:
04:00 Google Analytics for Dealerships
11:00 The importance of analytics
16:00 Pinpointing your marketing
19:00 The main issue with multichannel marketing
26:00 How third-parties leverage Facebook to drive more website visits
29:00 Are we going to see Facebook ad saturation or are we all ready?
33:00 Is Facebook and Google enough for dealers when it comes to marketing?
44:00 Next five years
Links to several things mentioned during the podcast:
https://www.lotlinx.com/turnx/
Connect with Jason:
LinkedIn: https://www.linkedin.com/in/jasonmknight/
Also, don’t forget to check us out at our website and on the following platforms:
Facebook: https://www.facebook.com/Dealertalk/
Instagram: https://www.instagram.com/dealertalk/
YouTube: https://www.youtube.com/channel/UCFzze5QDo48HAS2K1kc83Tg?view_as=subscriber
Twitter: https://twitter.com/TalkDealer
LinkedIn: https://www.linkedin.com/in/herb-r-anderson-mba%F0%9F%8E%99-503546b/
Thank you for tuning in and as usual, we will TALK later!
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