Welcome Back!
This week I interview Jason Knight one of the founders of LotLinx and we are talking DATA like nobody’s business. Make sure to tune-in to the whole episode for some actual tips and best practices that you can leverage at your store.
Time Highlights:
04:00 Google Analytics for Dealerships
11:00 The importance of analytics
16:00 Pinpointing your marketing
19:00 The main issue with multichannel marketing
26:00 How third-parties leverage Facebook to drive more website visits
29:00 Are we going to see Facebook ad saturation or are we all ready?
33:00 Is Facebook and Google enough for dealers when it comes to marketing?
44:00 next five years
Links to several things mentioned during the podcast:
Connect with Jason:
Also, don’t forget to check us out at our website and on the following platforms:
Thank you for tuning in and as usual, we will TALK later!
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