Is Search Engine Marketing Dead?

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Welcome to Dealer Talk, where we delve into the ever-evolving landscape of search engine marketing (SEM). For years, SEM has stood as a stalwart method to capture consumer intent, defining our ability to seize consumers’ interest and amplify visibility on search engine result pages.

SEM operates on a pay-to-play basis, unlike the gradual ascent of Search Engine Optimization (SEO), which strategically aims for higher organic rankings over time. Think of SEO as the marathon, diligently laying the groundwork for future visibility and credibility, while SEM represents the sprint designed for immediate visibility and results.

Understanding this distinction is vital for our clients. SEO sets the stage for long-term success, while SEM provides the necessary boost for instant visibility. As consumers embark on their purchasing journey or seek vehicle service options, platforms like Google, Bing, and Yahoo become pivotal in their decision-making process.

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  • 00:00 Introduction.
  • 02:30 How do I want these new short episodes to be
  • 05.00 What is Performance Max (P-max)
  • 7:00 Why vehicle listing ads are doing better than traditional search ads
  • 10:30 Make sure you are running P-Max campaigns fully, not just VAs
  • 11:15 My SEM startegy

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