Well, one more to go to wrap up season 6!
This week we talked with Eric Richards about current strategies to help dealers more effectively prepare their inventory for the front-line and how to leverage that on digital platforms. This was a very insightful conversation and one that is very pertinent to the current landscape.
05:00 Should you display all inventory on your website or only front-line ready units?
15:00 Creating ads directly from your website.
21:00 Why you should be advertising more not less.
30:00 Outsourcing recon to speed up the front-line process
41:00 Experience demands more cost.
50:00 Next five years.
Connect With Eric: [email protected]
Special thanks to https://foureyes.io/ for partnering with me this season! Together we are helping dealers across the country leverage their website data to more efficiently connect with buyers.
You can sign up for a free 60-day trial here: https://lps.foureyes.io/free-trial?fe…
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