This episode delves into a critical aspect of online dealership success: customer experience. Despite investing heavily in driving traffic to our websites, many dealerships overlook the importance of ensuring a seamless journey for visitors once they arrive. Join me as we explore the significance of optimizing your SRP (Search Results Page) and VDP (Vehicle Description Page) CTAs (Calls to Action) and discuss practical strategies to maximize user engagement and conversion rates.
Connect with me directly:
✍️- Google Dealer Guide Report (page 2): file:///C:/Users/Owner/Desktop/Auto%20Industry%20-Publications/Google/dealers_guidebook_2.0_narrative_email.pdf
🎩- LinkedIn: linkedin.com/in/herb-r-anderson-mba🎙-503546b
🌐- Website: https://dealertalk.io/
📱- Cell phone: 702.526.0900
🖺- Photo guide: https://www.dropbox.com/scl/fi/t3willog6g8ikvw7ki2in/Best-Practice-Custom-Photos.pdf?rlkey=s6uajwznqckva5wjhoqbzsnw2&dl=0
🥚- Crazy Egg Link: https://www.crazyegg.com/
📱DealerTalk Partner Program
In partnership with:
Frikintech
Foureyes.io Free Trial
Covideo
RunMyLease Lead Generation
Simple Recon – DealerTalk
Highlights:
00:00 Introduction
02:30 Reasons consumers buy a car
04:30 Here is an excellent test to check your website experience
7:00 Heat map your website to learn what customers are doing
11:11 If customers do not build out forms, why is our website built for that
11:38 My CTA strategy
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Join the conversation as we navigate the dynamic automotive retail and marketing strategies world. Don’t miss out on the latest insights and trends in the industry. Tune in to Dealer Talk, your trusted companion in the automotive realm.
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