Daniel Bompadre: Bottom-End-Conversion

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Welcome Back!

This week we talk to Daniel Bompadre from Fusion Zone Automotive and it is a great conversation. Not only are you in for a value-packed session but it is our 100th episode! It’s been a few months since we recorded our last sessions and I can’t think of a better way to get back to learning than this conversation.

Time Highlights:

09:00 The future of third parties and the impact for dealer digital presence.

18:00 Why behavior is the best metric to look for and not traffic.

20:00 Why we need to have a true analytical position within each dealership.

25:00 Be careful of bundles, you might be duplicating efforts.

33:00 SEO vs. SEM for long-term success.

45:00 The importance of reviews and responding to them

56:00 Brand message is the key

Links to learn more about Fuzion Zone:

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Email: [email protected]

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